In today's wave of digital marketing, Xiaohongshu has become an important platform for many enterprises to display their brands and promote their products. In Shanghai, there is such a group of professional Xiaohongshu agency service providers, who, with their superb momentum marketing skills, have crafted accounts with remarkable results for enterprises.
Shanghai Xiaohongshu Service Provider
Shanghai, as an international metropolis, brings together a wealth of creative and marketing talents, and the level of service of Xiaohongshu on behalf of the operation is also in the leading position. These service providers have an in-depth understanding of Xiaohongshu's platform rules and user preferences, and are able to accurately grasp market trends and hot topics.
Leveraging marketing is their specialty. When a hot topic arises, the agency service provider reacts quickly by skillfully combining the company's products or services with it to create compelling content. For example, a series of practical fitness tutorials and product recommendations for a fitness brand under a hot topic related to healthy living attracted a lot of user attention and interaction.
They are also good at utilizing special periods such as festivals and anniversaries to plan creative marketing activities for enterprises. During Valentine's Day, they created a romantic themed promotion for a jewelry brand, which triggered users' emotional resonance through beautiful pictures and moving copy, thus increasing brand awareness and product sales.
In addition to content creation, agency service providers have extensive experience in account operation. They focus on optimizing the account's page layout, label settings, and improving the account's search visibility. At the same time, they actively interact with users and respond to comments and private messages to enhance their stickiness and trust.
Through a series of professional operations, Shanghai's Xiaohongshu agency service provider has helped enterprises establish a good brand image on the Xiaohongshu platform, attracted accurate target customers, and maximized the marketing effect.
optionShanghai XiaohongshuBy choosing an agency service provider, you are choosing a marketing shortcut to success, allowing your business to stand out in a competitive marketplace.
Shanghai Xiaohongshu on behalf of the operation of the service program
The Shanghai Xiaohongshu agency operation service program covers a wide range of aspects, aiming to help enterprises on the Xiaohongshu platform to carry out effectiveBrandingand product sales. The following is a detailed description of these service programs
Account Opening and Authentication
A surrogate company can help a business register an account on Little Red Book and complete a certification audit. This is a step that must be completed to promote and sell using Little Red Book, and a surrogate company can ensure that the audit passes.
content creation
- Video Note Making
Including creative short videos, customized short videos and template short videos. The agency will carry out short video creative planning, original script writing, and post-processing through professional editing software to improve the quality and attractiveness of the video according to the needs of the enterprise and the characteristics of the product.
- Graphic note writing
On behalf of the company will be based on brand characteristics and product attributes, original writing small red book graphic notes, the content is concise and clear, from the user's point of view, highlighting the advantages and features of the product.
- topic planning
The agency will also utilize Little Red Book big data for accurate marketing analysis, and conceptualize topics based on target demographics and competitor data to increase the relevance and appeal of the content.
Publishing and Optimization
The agency will post the content to Little Red Book according to the planned posting time and frequency. At the same time, they will set the title, description, topic, cover image, etc., and layout keywords to enhance the ranking of the notes and the weight of the account. In addition, they can also find the industry's Xiaohongshu KOC vegetarian accounts to post notes on behalf of them to enhance exposure.
Data Analysis and Optimization
The agency will evaluate the promotion effect through data analysis and make optimization adjustments based on the data results. This can ensure that enterprises get better promotion effect and sales revenue.
Brand Maintenance and Crisis Management
On the Little Red Book platform, brand image and reputation are very important. On behalf of the company can help companies to maintain the brand image, prevent crises from occurring, and deal with crisis events in a timely manner.
Xiaohongshu store building and management
For businesses that want to sell their products on Little Red Book, store building is an essential step. The agency can help companies to complete the store building and take care of the store management.
In addition, Shanghai Xiaohongshu agency may also provide other special services, such as hype (from a netroots to multiple netroots together amenable to attract)KOL(to form a unique atmosphere), grass-planting interaction (synchronized with the launch of the interactive activities of Xiaohongshu fans, with the help of fan power promotion to generate fission) and so on.
Please note that the content of services provided by different COO companies may vary, and the specific scope of services needs to be determined according to the needs of the enterprise and the actual situation of the COO company. When choosing an operating company, the enterprise should consider its professional level, service experience, reputation and other factors, and combine with its own needs and budget to make a reasonable choice.
Shanghai Xiaohongshu on behalf of the operation service price
The price of Shanghai Xiaohongshu agency services varies depending on the service content, strategy, provider, account size, target results and other factors. Generally speaking, the basic service fees may range from RMB 1,500 to RMB 10,000 per month, and these fees usually cover services such as product operation, content editing, brand strategy consulting, data analysis reports, and account manager matchmaking.
For clients who need creative planning, the agency will price the project according to its difficulty, creative quality and execution cycle, usually between 20,000 and 50,000 yuan. In addition, if the agency provides business cooperation opportunities for the client, such as cooperation with business partners or letting online celebrities for the brand, etc., they may take a certain percentage of commission from the sales or cooperation fees, and the specific percentage will be negotiated according to the partners and the actual situation.
Specifically, the cost of content creation and publication is about 30-80 yuan per article (depending on the content and quality); platform maintenance and management costs about 40 yuan per hour, calculated on a monthly basis for hundreds to thousands of dollars; data analysis and optimization according to the complexity of the needs of the charge varies, usually fluctuating between a few hundred to a few thousand dollars per analysis; promotional strategy development and implementation of the same due to the specific strategy and the effect of the expected differences, generally from a few thousand to start on the ceiling. The development and implementation of promotional strategies also vary according to the specific strategies and the expected results, generally starting from a few thousand up to the ceiling.
Please note that the above prices are for reference only and are not fixed standards. The actual price may vary depending on the service content, experience, professionalism and customer needs of the operating company. When choosing an agency service, it is recommended to learn more about the services and charges, and to compare with multiple agencies to find the right partner for you.
Little Red Book Quotation Form
Below is an example of a Little Red Book agency quote form, the specific price may vary depending on the content of the service, the size of the account, the characteristics of the industry and other factors:
I. Basic Package
Price: $3,000-$8,000 per month
Service Description:
II. Intermediate package
Price: RMB 8,000-15,000 per month
Service Description:
III. Premium Package
Price: $15,000+ per month
Service Description:
There are also a number of other possible charges:
Cost of advertising
Daredevil Partnership Fee
Cost of data analysis
When choosing the Little Red Book on behalf of the operation service, the enterprise should consider comprehensively according to its own needs, budget and goals, and fully communicate with the on behalf of the company to clarify the content of the service and the expected results. At the same time, pay attention to the professional ability, experience and reputation of the operating company, and avoid making decisions based solely on price. Note that the above quotation is for reference only, and the actual price should be determined in consultation with the specific operating company.
Sharing some successful cases of Shanghai Xiaohongshu agency operation
Here are some successful cases of Shanghai Xiaohongshu agency operation:
Case 1: a well-known cosmetic brand
In order to expand its influence on Xiaohongshu and increase product sales, the brand cooperated with a professional Xiaohongshu agency. The agency first analyzes the brand's target users in depth, including age, gender, consumption habits and interests, etc., and then develops a content strategy that meets the preferences of the target users, so as to accurately reach potential consumers.
In terms of content creation, we focus on originality, practicality and fun, combining brand characteristics and user needs to create a series of high-quality notes such as product experience, makeup tutorials, skincare tips, etc., which attracts users' attention and stimulates their desire to interact and share.
At the same time, it actively cooperates with famous beauty KOLs on Xiaohongshu, inviting them to try the products and share their experiences. Through KOL cooperation, the brand expands its exposure and improves product trust and purchase conversion rate.
On behalf of the company will also regularly analyze operational data, such as content dissemination effect, user interaction data, conversion rate, etc., and according to the results of the continuous optimization of the content strategy, adjust the release time, increase the interactive sessions, etc., in order to continue to improve the operational effect.
In addition, it actively interacts with users in the community of Xiaohongshu, answering questions and solving concerns, and organizing regular community activities to enhance users' sense of identity and belonging to the brand.
After a period of careful operation, the influence of the cosmetic brand on Xiaohongshu increased significantly, the brand account's key indicators such as the number of fans, interaction, conversion rate and other key indicators increased substantially, and the product sales also increased significantly, reaching the expected marketing objectives.
Case 2: Maia Active, an up-and-coming sports brand
Project Background: Xiaohongshu has a high percentage of female users, which is very suitable for the brand's focus on women's sports apparel, and the brand wants to use Xiaohongshu to promote its products in a targeted way.
Service response from MicroShane Interactive:
Open an enterprise account and set up in Xiaohongshu Mall. Develop a KOL promotion program: invite celebrities and head KOLs to create content to increase product exposure and topicality; combine with waist and bottom KOLs for diffusion to create a user-driven co-creative atmosphere.
Promotion effect: Through the keywords of "health, body shaping, exercise, yoga" and so on, to create a product reputation, to meet the demands of the majority of female consumers, attracting countless users to place orders in a short period of time, so that Maia Active quickly became a pop-up all over the Internet.
Case 3: HomeFacialPro, a skincare brand that focuses on ingredient research
Project Background: The brand wants to get more exposure through KOL and KOC promotion on Xiaohongshu, but its own promotion resources are limited.
Program Requirements:
Reflect the high value of the product from the three aspects of copywriting, pictures and content, and enhance the product's goodwill and fashion sense. With the help of head KOLs and bottom KOCs, we can increase brand exposure, account followers and product order rate.
Service response from MicroShane Interactive:
Producing beautiful and high-quality cover images, concise and attractive titles, popular hot tags and beautifully typeset body text brings more traffic to the notes and attracts more fans to the account, and some of the notes are also associated with the recommendation of goods and similar products, which promotes the increase in the volume of orders. KOL, KOC promotion program: choose 20%'s head professionals with 5W-10W fans, 50%'s waist professionals with 5k-5W fans, and 30%'s KOCs with less than 5k fans, and create 500 notes around the types of skincare product listings, recommendations, compilations, reviews, goodies sharing, dry goods tutorials or compilation recommendations.
Promotion effect: inLittle Red Book PromotionDuring the period, it successfully attracted many consumers and set off a net red skincare craze on various social media, realizing ten million exposures of brand products and triggering tens of thousands of hot search interactions.
Case 4: A foreign service company
Basic situation of the client: the company has a certain degree of popularity in the country, has its own new media team, the Little Red Book number has been operating for more than 1 year, published about 270 notes, but the number of fans is only 240, and the number of new inquiries per month is less than 10 people.
Cooperation with Pinecone Customer Acquisition: cooperation began in early July, the first graphic notes were released on July 12, and at the same time, bidding and infomercial promotion was carried out, the effect was seen on the same day, and the first note became a pop-up.
1 month data feedback (to August 12): a total of 10 published graphic notes, bringing all kinds of consultations 1099, fans reached 837, an increase of 2.5 times, the customer is very satisfied, the account in a short period of time has made a radical change.
