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WeChat small program operation and promotion

Jul 20, 2024 | Company News, Marketing Report

With the rapid development of the mobile Internet, WeChat applets have become an important tool for the digital transformation of enterprises with its lightweight, convenience and no need to download and install. However, how to effectively operate and promote WeChat small program, so that it stands out in the many applications, has become the focus of attention of many enterprises. With years of industry experience and a professional team, Shanghai Leverage Marketing Planning Co., Ltd. provides you with a full range of WeChat small program operation and promotion solutions.

WeChat small program operation and promotion

First, take advantage of the WeChat ecosystem to realize the small program precision marketing

Shanghai Leverage Marketing Planning Co., Ltd. has a deep understanding of the WeChat ecosystem and develops a personalized promotion strategy for your WeChat mini-programs through accurate user profiling analysis. We utilize the social attributes of WeChat to deliver the information of the small program to more potential users through sharing in the circle of friends, public number association, and WeChat group promotion. At the same time, we combine the small program subscription message function to push relevant content and promotional activities to users in a timely manner, so as to increase the frequency of use and attention of users.

Second, innovative marketing strategies to enhance the exposure of small programs

In addition to leveraging the WeChat ecosystem, we are constantly exploring innovative marketing strategies to boost exposure for your WeChat applets. We use search engine optimization (SEO) techniques to optimize the name of the applet and search keywords to improve the applet's ranking in search results. At the same time, we work with major platforms to make your WeChat app stand out from the crowd through paid advertisements and cooperative promotions.

Third, focus on user experience, enhance the small program retention rate

We understand the importance of user experience for small program promotion. Therefore, we focus on optimizing the user interface and operation flow of applets to improve user experience. At the same time, we actively collect user feedback and solve user problems in a timely manner to ensure user satisfaction. By continuously improving user experience, we help you increase the retention rate of your applets and achieve stable user growth.

Four, one-stop service, all-round to meet your needs

Shanghai Leverage Marketing Planning Co., Ltd. provides one-stop WeChat app operation and promotion services, from demand analysis, strategy development, implementation and evaluation of results, we are involved in the whole process to ensure that the project goes smoothly. With our professional team and rich experience, we can meet your needs in all aspects and make your WeChat app stand out in the competitive market.

V. Successful cases, witness our strength

We have successfully provided WeChat small program operation and promotion services for many enterprises and achieved remarkable results. Whether it is brand exposure, user growth or conversion rate increase, we have brought real benefits to our customers. These successful cases fully prove our strength and professionalism.

In short, Shanghai Leverage Marketing Planning Co., Ltd. is your right-hand man for WeChat app operation and promotion. With our professional team and rich experience, we tailor-make personalized promotion solutions for you, so that your WeChat apps stand out in the competitive market. Choosing us is choosing success!

WeChat small program operation and promotion Charging standard

Charges for WeChat applet operation and promotion vary depending on a variety of factors, including the functional complexity of the applet, development costs, server costs, promotion strategies, target user groups, and so on. Below are some common charges and approximate cost ranges:

  1. development cost::
    • Basic applet development costs around $10,000 to $100,000, depending on the complexity and functionality requirements of the applet.
    • If template development is used, the cost may be more affordable, ranging from about $1,998 to $3,498/year, but functionality may be limited.
    • The cost of customized development is flexible, ranging from tens of thousands of dollars to hundreds of thousands or even hundreds of thousands of dollars, depending on the complexity of the function, the interface design requirements and the degree of perfection of the back-end management system.
  2. Server costs::
    • The cost of a server depends largely on factors such as server configuration, bandwidth and storage space. Depending on the situation, the cost of a server for a year may be around $1,000 to $10,000.
    • Small programs may only require a few hundred to a few thousand dollars/year for basic cloud servers, while large or high-traffic small programs may require tens of thousands of dollars or even higher configurations of server support.
  3. Accreditation Fee::
    • The small program requires real-name certification, which costs $300.
  4. Promotion costs::
    • Promotion costs depend on the promotion channel and the promotion budget. Generally speaking, the cost of promotion may range from $100,000 to $1 million a year.
    • There are two ways to charge for WeChat applet ads: scheduling purchase and bidding purchase. The minimum budget for a single placement for scheduled purchase is 50,000 yuan, while the exposure unit price for bidding purchase is usually between 100-300 yuan/thousand exposures to 30 yuan/thousand exposures.
  5. Daily operating expenses::
    • This includes labor costs, cloud service costs, data analysis tool costs, etc., which range from a few thousand dollars to tens of thousands of dollars, depending on operational strategy and staffing.
  6. Third-party services and plug-in fees::
    • Access to third-party services such as WeChat Pay, logistics services, marketing plug-ins, etc. may incur additional fees, depending on the service provider's pricing.
  7. Post-operation and maintenance and upgrade costs::
    • After the small program is online, continuous maintenance updates, bug fixes and new feature iterations are essential, and this part of the cost is usually calculated on a yearly basis, depending on the content of the maintenance and the service provider's offer.

Please note that the above costs are for reference only, and the specific charges need to be adjusted according to the actual situation and operation strategy of the small program. If you need a more specific cost estimate, it is recommended to consult a professional small program development or operation company with more information about your specific situation.

WeChat small program operation and promotion Service Process

The service process of WeChat small program operation and promotion usually includes the following steps:

  1. demand analysis::
    • Conduct in-depth communication with clients to understand the objectives, positioning, target user groups, competitive environment and other information of the small program.
    • Analyze the existing situation of the applet, including data on traffic, user behavior, and retention rates.
  2. strategy development::
    • Based on the results of the demand analysis, develop appropriate operation and promotion strategies, including target setting, promotion channel selection, and content planning.
    • Define a budget and timetable for the rollout, with clear focus and expected results at each stage.
  3. Implementation::
    • Execute specific promotional tasks, such as ad placement, content creation, community operation, etc., based on strategic planning.
    • Monitor the execution of promotional activities and adjust strategies in time to cope with market changes.
  4. Data Analysis and Optimization::
    • Collect and analyze data from promotional campaigns, including metrics such as user visits, conversions, and retention rates.
    • Optimize the promotion strategy and improve the promotion effect according to the data analysis results.
  5. User Maintenance and Retention::
    • Enhance user stickiness and increase user satisfaction by providing quality services and valuable content.
    • Regularly conduct user research to understand user needs and continuously improve products and services.
  6. Effectiveness evaluation and summarization::
    • Evaluate the overall effectiveness of promotional activities, including goal achievement, input-output ratio, etc.
    • Summarize the experience and lessons learned in the promotion process to provide reference for future operation and promotion.

When executing the WeChat small program operation and promotion service process, you need to pay attention to the following points:

  • compliancy: Ensure that all promotional activities comply with the rules and policies of the WeChat platform to avoid adverse consequences resulting from non-compliance.
  • goal-oriented: Always focus promotional activities around set objectives to ensure effectiveness and relevance.
  • data analysis: Emphasis on the role of data analysis, data-driven optimization strategies to improve the effectiveness of promotion.
  • Teamwork: Enhance teamwork and communication to ensure smooth progress in all areas.

Please note that the above process is for reference only, and the specific process may vary depending on the type of applet, target user groups, industry characteristics and other factors. In practice, it is necessary to adjust and optimize according to the specific situation.

WeChat small program operation and promotion Services

The service items of WeChat small program operation and promotion cover a variety of strategies and means, aiming to improve the exposure of the small program, attract more users, enhance user experience and increase user stickiness. Here are some common WeChat small program operation and promotion service items:

  1. Paid promotion (advertisement casting flow)::
    • WeChat offers a variety of ad placement options, such as LBS promotion, which can recommend different ads based on user data.
    • Paid promotion methods such as friend circle ads, public number ads, small program ads, etc. can directly reach the target users and increase the exposure and access of small programs.
  2. Sharing and Social Media Promotion::
    • Users are encouraged to share the mini-programs with their WeChat friends, WeChat groups or to other social media platforms, such as Weibo, Xiaohongshu, Jieyin and so on.
    • Drive users to share the applet through incentives such as social risqué gold.
  3. Content marketing and soft media coverage::
    • Create high-quality content that attracts users to click and share, increasing natural traffic to the applet.
    • Look for professional small program platforms or authoritative media to report on it to enhance brand awareness and trust.
  4. Small program store promotion::
    • Promote on platforms such as small program stores to showcase the functions and features of small programs and attract potential users.
  5. Promotion of offline activities (ground promotion model)::
    • Combine with offline stores to launch promotional activities to attract users to scan the code to enter the small program.
    • Increase the exposure of small programs through offline code scanning, posters + QR codes and other online marketing modes.
  6. WeChat public number promotion::
    • Associate the applet with the public number, and embed the applet through the custom menu, profile page, article homepage, and message alerts to guide users to visit.
  7. Customized Keyword Promotion::
    • Set custom keywords in the background of the applet to increase the exposure of the applet in WeChat search.
  8. Small program promotion in the neighborhood::
    • By opening the "nearby small program" function in the background of the small program and setting the geographic location of the store, the small program is automatically displayed to the surrounding users.
  9. WeChat small program code promotion::
    • Generate small program code or QR code and implant it into online and offline posters, outdoor advertisements, social media platforms, etc., to increase user access entrances.
  10. Service and Function Optimization::
    • Based on user feedback and data analysis, continuously improve and optimize the functions, interface design, user experience, etc. of the applet to increase user satisfaction and retention rate.

Please note that the above services need to be selected and combined according to specific mini-program types, target user groups, industry characteristics and other factors in order to develop an effective operation and promotion strategy. At the same time, you need to ensure that all activities follow the rules and policies of the WeChat platform to avoid adverse consequences caused by violations.

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