Explanation of the service offer of Shanghai Internet operating company

First, the e-commerce platform on behalf of the operation service offer

1. Basic Service Package
   • Store building and basic decoration: including the opening of the platform store, page layout design, initial brand image shaping, etc., the cost is generally in the range of 5,000 - 10,000 yuan.
   • Commodity shelving and management: covering basic work such as entering commodity information, categorizing and organizing, inventory monitoring, etc., with a monthly fee of about $2,000 - $3,000.
   • Customer Service Support (partial): Handles simple customer inquiries and after-sales issues at an hourly rate or a fixed monthly cost of around $1,500 - $2,500.
   • Operational data analysis and report (monthly): Provide basic analytical reports on store traffic, sales data, etc., priced at about RMB1000 - 2000 / month.
   • Total cost: roughly $9,500 - $17,500 per month.
2. Standard Service Package
   • Add on to the base package:
     • Marketing promotion planning and execution: develop and implement search engine optimization (SEO), social media promotion and other strategies, the cost depends on the promotion channels and budget, generally $3000 - $8000 per month.
     • Activity planning and execution (e.g. monthly promotional activities): including activity program design, page construction, activity promotion, etc., the fee for each activity is $2,000 - $5,000, on average, once a month.
     • Initial setup of Customer Relationship Management (CRM): Organize and analyze customer data and implement simple customer maintenance strategies at a cost of approximately $1,500 - $3,000 per month.
   • Total Cost: Approximately $16,000 - $33,500 per month.
3. Premium Service Package
   • Includes everything in the standard package and expands it further:
     • Precise advertisement placement management (such as search engine marketing SEM, platform advertisement placement, etc.): a certain percentage of service fee is charged according to the advertisement budget, usually around 10% - 20% of the advertisement spending, and assuming a monthly advertisement budget of 10,000 yuan, the service fee will be 1,000 - 2,000 yuan.
     • In-depth data analysis and strategy optimization: Using big data analysis tools, we provide detailed analysis reports on market trends and user behavior, and formulate accurate operation strategy adjustment plans accordingly, with a monthly cost of $3,000 - $5,000.
     • Brand building and market development planning: formulate long-term brand development strategy, develop new market channels and customer groups, the cost is high, generally 5000 - 10000 yuan per month.
     • Dedicated customer service team (full-time response): to provide professional and efficient customer service, the staff cost is high, the monthly cost is about 5000 - 8000 yuan.
   • Total Cost: May reach $30,000 - $63,500 or more per month, depending on the size of the organization, complexity of the business, and market objectives.

Second, the social media operation service offer

1. Basic Package
   • Account management and maintenance: including account registration (if required), information updating, daily monitoring, etc., with a monthly fee of $1,500 - $2,500.
   • Content Planning and Publishing (a certain amount of basic graphics or short videos per week): create a content plan based on brand positioning and target audience, create and publish content at a cost of approximately $2,500 - $4,000 per month.
   • Initial Strategy Implementation for Fan Interaction and Growth: Respond to comments, private messages, and conduct simple interactive campaigns to attract new fans, costing roughly $1,000 - $2,000 per month.
   • Data analysis and monthly report: analyze the account's fan growth, interaction and other data, provide a brief report, monthly fee of 800 - 1500 yuan.
   • Total cost: $5,800 - $10,000 total per month.
2. Standard Package
   • Add on to the base package:
     • Creative enhancement and diversification of content (increase in high-quality photo shooting, video production, etc.): invest more resources to enhance the quality and attractiveness of the content, with an increase of $2,000 - $4,000 per month.
     • Social advertising placement planning and execution (e.g., WeChat Friend Circle Ads, Weibo Fan Pass, etc.): service fees are charged according to the advertising budget and placement strategy, generally 10% - 15% of the advertising spend, assuming a monthly advertising budget of $5,000, the service fee would be $500 - $750.
     • Fan community operation and management (establishing and activating fan groups): organizing online and offline community activities to enhance the stickiness of fans, with a monthly fee of RMB 1,500 - 3,000.
     • In-depth data analysis and strategy adjustment (based on the analysis of user behavior to develop accurate operation strategy): the monthly cost of 2000 - 3000 yuan.
   • Total Cost: Approximately $11,800 - $20,750 per month.
3. Premium Package
   • Includes all elements of the standard package and deepens them further:
     • Brand image building and communication planning: develop a comprehensive brand communication strategy on social media to enhance brand awareness and reputation, at a monthly cost of $4,000 - $8,000.
     • Netroots cooperation and KOL marketing (screening of suitable netroots or opinion leaders for cooperation and promotion): according to the influence of the cooperation object and the form of cooperation charges, single cooperation costs ranging from a few thousand dollars to tens of thousands of dollars, the average number of times per month to calculate the cost of cooperation is apportioned to the cost of services, assuming that the monthly cost of cooperation is a total of 10,000 yuan.
     • Social Media Crisis PR Plan and Response: Establish crisis early warning mechanism to handle negative events in a timely manner at a cost of $3,000 - $5,000 per month.
     • Customized data analysis and reporting (providing detailed industry comparative analysis, competitor analysis, etc.): $4,000 - $6,000 per month.
   • Total Cost: May range from $22,800 - $42,750+ per month, depending on the brand's reach goals, level of partner resources and competitive market dynamics.

Third, the short video on behalf of the operation service offer

1. Basic Package
   • Short video planning and creativity (a certain number of simple creative scripts per month): designing the short video content framework according to the brand needs and target audience, the cost is about $2,000 - $3,000 per month.
   • Video shooting and production (general quality, including simple editing, dubbing, etc.): the cost of each shooting and production depends on the length and complexity of the video, generally the cost of each minute of video production is 500 - 1,000 yuan, assuming that the production of 10 1-minute short videos per month, the cost will be 5,000 - 10,000 yuan.
   • Account management and publishing (regular release of videos, maintenance of basic account information): $1000 - $2000 per month.
   • Basic data analysis (simple analysis of video plays, likes, etc.): $500 - $1000 per month.
   • Total Cost: Approximately $8,500 - $16,000 per month.
2. Standard Package
   • Add on to the base package:
     • Creative Enhancement and Diversification (planning more compelling video themes and plots): $1,500 - $3,000 per month additional cost.
     • High-quality filming and post-production (including professional camera equipment, use of special effects, fine editing, etc.): the cost of video production increases to RMB 800 - 1500 per minute, assuming that the same number of short videos are produced each month, the cost increases to RMB 8,000 - 15,000.
     • Short video platform promotion (utilizing platform algorithms for some degree of promotion): $2,000 - $4,000 per month.
     • Fan interaction and operation (responding to comments, organizing interactive activities, etc.): $1000 - $2000 per month.
     • In-depth data analysis and reporting (analyze user behavior, video dissemination effects, etc., provide detailed reports and recommendations): $1,500 - $3,000 per month.
   • Total Cost: Approximately $14,500 - $27,000 per month.
3. Premium Package
   • Includes all elements of the standard package with further enhancements:
     • Brand customized short video series planning and production (to create a series of short videos with brand characteristics): monthly cost of 5,000 - 10,000 yuan.
     • Precise advertisement placement and cooperative promotion (advertisement placement in cooperation with short video platforms and cooperative promotion with famous bloggers): fees are charged according to the scale of advertisement placement and cooperation methods, with the monthly advertisement placement fee assumed to be RMB 10,000 and the cooperative promotion fee of RMB 5,000 - RMB 10,000 each time (calculated according to a certain number of times per month), which is a higher and more fluctuating fee in total.
     • Short video account operation strategy planning and execution (develop long-term account development strategy, enhance account weight and influence): monthly cost 4000 - 8000 RMB.
     • Professional data analysis and market insights (providing in-depth reports on industry dynamics, competitor analysis, etc.): $3,000 - $6,000 per month.
   • Total cost: may be more than $27,500 - $51,000 per month, depending on the brand's market positioning, promotional objectives and resource investment requirements.

Fourth, the website on behalf of the operation service offer

1. Basic Service Package
   • Website construction and basic maintenance (including website architecture, page design, code optimization and other initial work, as well as regular security checks, backups and other maintenance work): the one-time construction costs according to the size and complexity of the site in the 10,000 - 30,000 yuan range, the subsequent monthly maintenance costs of 1,000 - 2,000 yuan. The one-time construction cost varies from 10,000 - 30,000 RMB according to the size and complexity of the website, and the subsequent monthly maintenance cost is 1000 - 2000 RMB.
   • Content updating and management (a certain number of articles published per month, image updates, etc.): Costs about $1500 - $2500 per month.
   • Website data analysis and reporting (simple monthly reports on traffic analysis, user behavior analysis, etc.): $800 - $1500 per month.
   • Total cost: $11,800 - $33,500 for the first month of construction plus subsequent monthly maintenance and operating costs, and $3,300 - $6,000 per month thereafter.
2. Standard Service Package
   • Add on to the base package:
     • Search Engine Optimization (SEO) basic services (keyword optimization, website restructuring, etc., to improve the ranking of the website in the search engine): a monthly cost of 2000 - 4000 yuan.
     • Website function upgrading and optimization (improving and perfecting website functions according to user needs and market changes): Charges are based on specific projects, with each function upgrading cost ranging from 3,000 - 8,000 yuan, calculated on average at a certain frequency per month.
     • Online customer service system access and management (part of the simple customer service function setup and management): monthly fee of 1000 - 2000 yuan.
     • In-depth data analysis and strategy recommendations (more detailed data analysis reports and targeted operational strategy recommendations): $2,000 - $3,000 per month.
   • Total Cost: Approximately $8,300 - $16,500 per month, plus occasional feature upgrade fees.
3. Premium Service Package
   • Includes everything in the standard package and takes it a step further:
     • Comprehensive SEO strategy and ongoing optimization (including advanced keyword research, competitor analysis, content optimization strategy, etc.): $5,000 - $10,000 per month.
     • Customized website development and integration of advanced functions (e.g., development and integration of membership system, e-commerce function modules, etc.): Charge according to the specific functional requirements, the project cost is generally over $20,000 - $50,000, and the average monthly cost sharing depends on the project cycle.
     • Marketing event planning and execution (website-based online marketing activities, such as thematic promotions, online exhibitions, etc.): $5,000 - $10,000 per event planning and execution, per month, based on the frequency of activities.
     • Professional data analysis and market trend research (provide in-depth industry analysis reports, market trend forecasts, etc., to provide high-end support for website operation decision-making): $4,000 - $8,000 per month.
   • Total Cost: May range from $17,300 - $37,500+ per month, plus shared costs for custom development projects, with overall costs fluctuating depending on the functionality needs of the site and market expansion goals.

V. Omni-marketing agency service offer

1. Strategic planning and consultancy costs: Comprehensive analysis of the enterprise's brand, market, and target audience, and the development of a strategic plan for global marketing, the cost is usually charged at the beginning of the project at one time or by stage, depending on the complexity of the project in the range of 10,000 - 50,000 yuan.
2. Multi-channel integration of operating expensesIncluding the integrated operation and management of e-commerce platforms, social media, websites, offline channels, etc. The monthly cost depends on the number of channels and the difficulty of operation, usually in the range of 10,000 - 30,000 RMB / month.
3. Marketing campaign planning and execution costs: Covering planning, organizing, executing and promoting all kinds of online and offline marketing activities, the cost depends on the scale and budget of the activities, and the fee for each activity is above 5000 - 20000 RMB, on average, calculated by the number of activities per month.
4. Data analysis and optimization costs: Establish a comprehensive data analytics system, conduct in-depth mining and analysis of marketing data across the region, and provide strategic optimization recommendations at a monthly cost of $5,000 - $10,000.
5. Teamwork and project management costs: Involves collaboration of multiple professional teams and overall management of the project to ensure smooth progress and efficient execution of all work, at a monthly cost of $3,000 - $8,000.