目录
ToggleShanghai Pudong network promotion company services
In Shanghai Pudong, a dynamic and innovative special economic zone, network promotion is crucial to the development of enterprises. With its professional team and rich experience, Shanghai Pudong Network Promotion Company provides a full range of network promotion services to help enterprises stand out in the fierce market competition, maximize brand value and sustained business growth. The following are the main services of Shanghai Pudong Network Promotion Company:
I. Search Engine Optimization (SEO) Services
- Keyword research and strategy development
In-depth understanding of the enterprise's products or services, target markets and competitors, through professional keyword research tools, to dig out the keywords that are highly relevant to the enterprise's business and have a high search volume and low competition. Develop a personalized keyword strategy for the enterprise to ensure that the enterprise's website can get better rankings in the search engine results page, and improve the exposure and traffic of the website. - Website Structure Optimization
Comprehensively analyze and optimize the architecture of the enterprise website, including website directory structure, page URL settings, internal link layout, etc.. Make the website structure more clear and reasonable, easy for search engine crawlers to crawl and index, and at the same time improve the user's browsing experience on the website and reduce the bounce rate of the website. - Page content optimization
Write high-quality, original and keyword-rich content for each page of your business website, including titles, descriptions, body copy, etc. Ensure that the content meets the requirements of search engine algorithms, but also meets the needs and interests of users and provides valuable information. At the same time, optimize the images, videos and other elements of the page, add ALT tags and relevant descriptions to improve the overall quality score of the page. - External Link Building
Get high quality external backlinks by establishing partnerships with industry authority websites, blogs, forums and so on. External links are one of the important factors in the search engine to assess the weight of the site, quality external links can effectively enhance the ranking of the enterprise website in the search engine. At the same time, regular link monitoring and maintenance to ensure the effectiveness and stability of links. - SEO Data Analysis and Reporting
Using professional SEO analysis tools, real-time monitoring and analysis of various data on the corporate website, such as keyword ranking changes, site traffic sources, user behavior. According to the results of data analysis, timely adjustment of optimization strategies, to provide enterprises with detailed SEO report, so that enterprises clearly understand the optimization effect and development trend of the website.
II. Search engine marketing (SEM) services
- Bidding Ads Management
Open bidding advertisement accounts for enterprises on mainstream search engine platforms such as Baidu, 360, Google, etc., and conduct keyword bidding advertisement placement. According to the enterprise's marketing objectives and budget, develop a reasonable bidding strategy, including keyword selection, bid adjustment, advertising creative design. Ensure that the advertisements can obtain a high display position in the search result page, attracting potential customers to click and visit the enterprise website. - Creative Optimization
Write attractive ad copy and design beautiful ad pictures to highlight the advantages and features of the company's products or services, and stimulate users' interest and desire to buy. At the same time, conduct A/B testing to continuously optimize the advertisement ideas and improve the click rate and conversion rate of the advertisements. - Landing Page Optimization
Set up a dedicated landing page for each bidding advertisement to ensure that the content of the landing page is highly relevant to the advertisement, and the page design is simple and clear, so that users can quickly find the information they need and complete the corresponding operations, such as filling out forms and purchasing products. By optimizing the landing page, we can improve the user experience and conversion rate, and reduce the cost of advertising. - SEM Data Analysis and Optimization
Monitor the effect of bidding ads in real time, and analyze the display volume, click volume, conversion rate, cost and other data in detail. According to the results of data analysis, timely adjustment of keyword bids, advertising time, geography and other parameters, optimize the advertising strategy to improve the return on investment (ROI).
III. Social media marketing services
- Social Media Platform Operations
Help enterprises set up official accounts on WeChat, Weibo, Jittery, Xiaohongshu and other mainstream social media platforms, and carry out professional operation and management. Develop a personalized content release plan, including graphic, video, live broadcast and other forms, and regularly release interesting and valuable content related to the enterprise's brand, products or services to attract users' attention and interaction. - Fan Growth and Engagement Strategies
Increase the number of fans on your corporate social media account through various ways, such as organizing online activities, cooperative promotions, and mutual fans. At the same time, actively interact with fans, respond to user comments and private messages, establish good user relations, and increase fan loyalty and activity. - Social Media Ad Placement
Advertisements are placed on social media platforms for enterprises, and appropriate advertising forms and placement strategies are selected according to the target audience and marketing objectives of the enterprise, such as Friend Circle Ads, Weibo Fan Pass Ads, Jitterbug Infomercials and so on. Accurately locate the target users, increase the exposure rate and conversion rate of the advertisement, and realize the purpose of brand promotion and product sales. - Social media data analysis and reporting
Monitor and analyze the operation data of the enterprise's social media account, including fan growth, content interaction rate, advertising effect, etc.. Based on the results of data analysis, evaluate the effectiveness of social media marketing, provide optimization suggestions and decision-making basis for enterprises, and continuously improve the effectiveness and influence of social media marketing.
IV. Content marketing services
- Content curation and creation
Develop a comprehensive content marketing strategy based on the company's brand positioning and target audience. Curate various types of valuable content, such as blog posts, industry reports, case studies, video tutorials, e-books, etc. High-quality, original and attractive content written by a professional content creation team to meet users' information needs and establish the company's professional image in the industry. - Content distribution and promotion
Distribute and promote the created content through various channels such as corporate websites, social media platforms, industry forums, emails, and so on. Ensure that the content can reach the target audience and increase the exposure rate and dissemination effect of the content. At the same time, cooperate with famous bloggers and media in the industry to reprint and recommend the content to expand its influence. - Content Marketing Effectiveness Evaluation
Evaluate the effect of content marketing by monitoring and analyzing the content's readership, number of likes, number of comments, number of shares, conversion rate and other indicators. Based on the evaluation results, adjust the content strategy and creation direction, continuously optimize the content quality and promotion methods, and improve the ROI of content marketing.
V. Website construction and optimization services
- Web design and development
We design and develop professional websites for enterprises according to their brand image and business needs. The website design focuses on user experience and visual effect, adopting simple and clear layout, beautiful and generous interface and color matching in line with corporate style. At the same time, we ensure that the website is fully functional and easy to operate, and can meet the needs of the enterprise to display products, serve customers and carry out e-commerce. - Website Performance Optimization
Optimize the website's loading speed, stability, security and other performance. Improve the loading speed of the website and reduce the waiting time of users by optimizing the website code, image compression and server configuration. Strengthen the security protection of the website to prevent the website from hacker attacks and data leakage, and safeguard the information security of users. - Website User Experience Optimization
From the user's point of view, optimize the website's navigation bar, search box, page layout, content layout, etc., to improve the user's browsing experience and ease of operation on the website. Ensure that users can quickly find the information they need, successfully complete the various operations, and improve the website's conversion rate and user satisfaction.
VI. E-commerce promotion services
- E-commerce platform operation
To open stores for enterprises on Taobao, Jingdong, Jinduo and other e-commerce platforms, and provide a full range of operational services. Including store decoration, product shelving, inventory management, order processing, customer service, etc. Optimize store page design, improve product display effect, develop reasonable product price and promotion strategy, increase store sales and user evaluation. - E-commerce marketing promotion
Carry out various marketing activities on the e-commerce platform, such as participating in the platform's promotional activities (such as Double 11, 618, etc.), setting up store coupons, carrying out through-train promotions, diamond booth placement and so on. Through a variety of marketing means, to improve the exposure and traffic of the store, to attract more potential customers to buy goods. - E-commerce data analysis and optimization
Real-time monitoring and analysis of store data on the e-commerce platform, including store traffic, sales, conversion rate, customer unit price, product sales ranking, etc. According to the results of data analysis, timely adjust the operation strategy and marketing plan, optimize product selection, price strategy, promotion methods, etc., to improve the operational efficiency and profitability of the store.
VII. Branding services
- Brand Positioning and Planning
Help enterprises to clarify brand positioning and core values, and formulate brand development strategies and promotion plans. Through market research and analysis, understand the target market and competitors, explore the unique selling points and advantages of the enterprise, and create a differentiated brand image for the enterprise. - Brand Communication and Promotion
Utilize a variety of channels and methods for brand communication and promotion, including online and offline advertising, PR activities, news media releases, and word-of-mouth marketing. Increase brand awareness and reputation, establish a good brand image, and enhance the competitiveness of the brand in the market. - Brand Image Maintenance
Pay attention to the dynamics and reputation of the corporate brand in the market, and deal with brand crisis and negative information in a timely manner. Maintain the image and reputation of the brand through active public relations measures and user communication to ensure the long-term stable development of the brand.
In short, Shanghai Pudong Network Promotion Company's services cover all aspects of network promotion, from search engine optimization to social media marketing, from content creation to website construction, from e-commerce promotion to branding, providing one-stop network promotion solutions for enterprises. Through professional services and innovative marketing strategies, we help enterprises achieve rapid brand dissemination and sustained business growth in the digital era, and enhance their competitiveness and influence in the market. If your business is in Shanghai Pudong area and you want to achieve better results in network promotion, you may want to choose a professional Shanghai Pudong network promotion company and let them customize suitable network promotion solutions for your business, helping your business stand out in the fierce market competition and achieve greater business value.
Shanghai Pudong network promotion company quote costs
In Shanghai Pudong, an area with a booming economy and many enterprises, network promotion is crucial to the development of enterprises. And there is a big difference in the services and quoted costs provided by different network promotion companies. The following is a detailed analysis of the common quotation cost model and factors affecting the Shanghai Pudong network promotion company.
I. Search Engine Optimization (SEO) Service Offers
- Basic Optimization Package: For some small businesses or newly established websites, Pudong web promotion companies may offer basic SEO optimization packages. Such packages usually include basic work such as website restructuring, keyword research and layout, and page content optimization. Generally speaking, the monthly cost may be around 3,000 yuan to 8,000 yuan. If it is the initial optimization stage of a new website, it may need to last several months to see obvious results, so the total investment in the early stage may be between 10,000 and 30,000 yuan.
- Keyword Ranking Improvement Service: If a company has specific keywords that it wants to rank for, the web promotion company will quote a price based on the competition of the keywords. Keywords with low competition may cost $1,000 to $3,000 per month to optimize; while highly competitive industry core keywords may cost up to tens of thousands of dollars per month. For example, some popular financial and medical industry keywords, want to enhance to the first few pages of the search engine, the monthly SEO cost may need 20,000 to 50,000 yuan ranging.
- Long-term cooperation discount: For enterprises that are willing to sign a long-term cooperation contract (more than one year) with a network promotion company, the promotion company will usually give certain discounts. For example, on the basis of the original monthly offer of 20% to 10% discount, which can reduce the long-term cost of enterprise promotion.
Second, search engine marketing (SEM) services offer
- Account custodian servicesSEM account hosting services provided by Pudong-based online promotion companies are generally charged as a percentage of the monthly consumption of the account. For small accounts with a monthly consumption of less than 10,000 yuan, the percentage of hosting fee may be around 15% to 20%, i.e., the monthly hosting fee is 1,500 yuan to 2,000 yuan. For accounts with monthly spending of $50,000 or more, the hosting fee percentage may be reduced to 5% to 10%, with monthly hosting fees ranging from $2,500 to $5,000.
- Advertising budget: In addition to the hosting fee, the budget for advertisement placement is also an important part of SEM service. Enterprises can set the budget for advertising according to their target audience, market demand and budget. In SEM, the advertising cost per click varies according to the competition of the keywords and the industry, usually ranging from a few dollars to tens of dollars. For example, some keywords for consumer products may cost from $5 to $15 per click, while some keywords for high-end services or luxury industries may cost more than $30 per click.
III. Social media promotion service offer
- Platform promotion packages: Different social media platforms have different promotion packages and offers. Taking WeChat as an example, network promotion companies may provide services such as public number operation and advertisement placement in the circle of friends. Ordinary monthly public number operation services, including content creation, release, fan interaction, etc., the cost may be from 2,000 yuan to 5,000 yuan; the cost of advertising in the circle of friends is calculated according to the amount of exposure and the area of placement, and the cost of each exposure may range from 0.1 yuan to 0.5 yuan, and companies can choose different exposure packages according to their budget.
- Social Media Campaign Planning: If a company wants to organize a marketing campaign on social media, the online promotion company will make a quotation according to the scale and complexity of the campaign. For example, a small online sweepstakes may cost $5,000 to $10,000 for planning and execution, while a large-scale branding campaign, including online and offline interactions and celebrity collaborations, may cost more than $100,000 dollars.
- KOL Co-Promotion: Partnering with key opinion leaders (KOLs) on social media is also a common way to promote your business. In Shanghai Pudong, the cost of cooperation with KOLs varies according to their number of followers, influence and industry sector. For a moderately influential KOL with around 100,000 followers, the cost of a cooperative promotion may range from RMB 3,000 to RMB 10,000, while for a headline KOL with more than a million followers, the cost of a cooperative promotion may be as high as hundreds of thousands of RMB.
IV. Content marketing service offer
- Copywriting services: Quality copywriting is the foundation of content marketing. The copywriting services provided by network promotion companies in Pudong, the charges are usually determined according to the word count, difficulty and creative requirements of the article. Generally speaking, the cost of an ordinary product introduction, press release, etc. may range from 300 yuan to 1,000 yuan per article; if it is an in-depth article in a specialized field, case study, etc., the cost of each article may be more than 2,000 yuan.
- Content Publishing and Promotion: Publishing and promoting the created content to major online platforms also requires a certain amount of cost. For example, in some well-known industry forums, information websites to publish articles, the cost of publishing each article may be 200 yuan to 1,000 yuan; if it is a large-scale content distribution and promotion activities, the cost will vary according to the promotion channels and coverage of different.
V. Comprehensive network promotion service offer
- Customized SolutionsFor some large enterprises or enterprises with special needs, network promotion companies will provide customized integrated network promotion solutions. This kind of program will combine a variety of promotion methods, such as SEO, SEM, social media promotion, content marketing, etc., to provide enterprises with a full range of network promotion services. The quotation for customized solutions is usually higher, and the monthly cost may range from 20,000 yuan to more than 100,000 yuan, depending on the complexity of the project and the content of the service.
- Project cooperation offer: If the enterprise has a specific network promotion project, such as new product release promotion, rebranding, etc., the network promotion company will quote according to the project's objectives, cycle and expected results. The cost of project cooperation may be a one-time or phased payment, and the specific quotation needs to be determined according to the specific circumstances of the project.
In short, the cost of network promotion company quotes in Pudong, Shanghai is affected by a variety of factors, enterprises in the choice of network promotion company, should be based on their own needs, budgets and goals to consider comprehensively, choose the right promotion program and service provider.