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Shanghai Qingpu Network Promotion Company

Nov 1, 2024 | Marketing Report, Project reports

Shanghai Qingpu network promotion company services

In today's digital era, network promotion has become a key means for enterprises to enhance brand awareness, expand market share and achieve business growth. Shanghai Qingpu, as one of the important areas in Shanghai, has a large number of enterprises, the demand for network promotion is also growing. With its professional team and rich experience, Shanghai Qingpu Network Promotion Company provides local enterprises with a full range of network promotion services to help them stand out in the fierce market competition. The following are the main services of Shanghai Qingpu Network Promotion Company:

 

I. Search Engine Optimization (SEO)

 

  1. Keyword research and analysis
    With in-depth understanding of the enterprise's products or services, target audience and competitors, we use professional keyword research tools to dig out keywords that are related to the enterprise's business and have high search volume and low competition. We develop a reasonable keyword strategy for the enterprise to ensure that the website gets better rankings in the search engine result pages, and improve the exposure and traffic of the website.
  2. Website Structure Optimization
    Comprehensively evaluate and optimize the architecture of the enterprise website, including the website directory structure, page URL settings, internal link layout, etc.. Make the website structure more clear and reasonable, easy for search engine crawlers to crawl and index, and at the same time improve the user's browsing experience on the website.
  3. Page content optimization
    Write high-quality, original and keyword-rich content for each page of your business website, including titles, descriptions, body copy, etc. Ensure that the content meets the requirements of search engine algorithms, but also meets the needs and interests of users, provides valuable information, and attracts their attention and stay.
  4. External Link Building
    Actively carry out external link building work, and industry authority websites, blogs, forums, etc. to establish cooperative relations, to obtain high-quality backlinks. External links are one of the important factors in the search engine to assess the weight of the site, quality external links can effectively enhance the ranking of the enterprise website in the search engine.
  5. SEO Data Analysis and Reporting
    Regularly monitor and analyze the SEO data of the company's website, including keyword ranking changes, website traffic sources, user behavior and so on. According to the results of data analysis, timely adjust the optimization strategy, and provide detailed SEO report for enterprises, so that enterprises clearly understand the optimization effect and development trend of the website.

 

II. Search Engine Marketing (SEM)

 

  1. Bidding Ads Management
    We open bidding advertisement accounts for enterprises on mainstream search engine platforms such as Baidu, 360, Google, etc., and place keyword bidding advertisements. According to the enterprise's marketing objectives and budget, we develop a reasonable bidding strategy, including keyword selection, bid adjustment, and creative design of advertisements, to ensure that the advertisements get a higher display position in the search result page, and attract potential customers to click and visit the enterprise's website.
  2. Creative Optimization
    Write attractive advertisement copy and design beautiful advertisement pictures to highlight the advantages and features of the enterprise's products or services, and stimulate users' interest and purchase desire. At the same time, through A/B testing and other methods, constantly optimize the advertisement ideas to improve the click rate and conversion rate of advertisements.
  3. Landing Page Optimization
    Set up a dedicated landing page for each bidding advertisement to ensure that the content of the landing page is highly relevant to the advertisement, and the page design is simple and clear, so that users can quickly find the information they need and complete the corresponding operations, such as filling out forms and purchasing products. By optimizing the landing page, we can improve the user experience and conversion rate, and reduce the cost of advertising.
  4. SEM Data Analysis and Optimization
    Monitor the effect of bidding ads in real time, and analyze the display volume, click volume, conversion rate, cost and other data in detail. According to the results of data analysis, timely adjustment of keyword bids, advertising time, geography and other parameters, optimize the advertising strategy to improve the return on investment (ROI).

 

III. Social media marketing

 

  1. Social Media Platform Operations
    Help enterprises establish official accounts on WeChat, Weibo, Jittery, Xiaohongshu and other mainstream social media platforms, and carry out professional operation and management. Develop a personalized content release plan and regularly publish interesting and valuable content related to the enterprise brand, products or services to attract users' attention and interaction and increase the number of fans and stickiness.
  2. Social Media Ad Placement
    According to the target audience and marketing objectives of the enterprise, advertisements are placed on social media platforms, such as WeChat Friend Circle Ads, Weibo Fans Pass Ads, Jittery Tone Infomercials and so on. Accurately locate the target users, formulate appropriate advertising strategies, increase the exposure rate and conversion rate of advertisements, and realize the purpose of brand promotion and product sales.
  3. Social Media Interactive Marketing
    Actively interact with users, reply to their comments and private messages, organize online activities, topic discussions, etc., to enhance the interaction and communication between users and the enterprise, establish a good user relationship, and enhance the brand image and reputation.
  4. Social media data analysis and reporting
    Monitor and analyze the operation data of the enterprise's social media account, including the growth of fans, content interaction rate, and advertising effect. Based on the results of data analysis, evaluate the effectiveness of social media marketing, provide optimization suggestions and decision-making basis for enterprises, and continuously improve the influence and effect of social media marketing.

 

IV. Content marketing

 

  1. Content curation and creation
    Develop a comprehensive content marketing strategy based on the company's brand positioning and target audience. Curate various types of valuable content, such as blog posts, industry reports, case studies, video tutorials, e-books, etc. High-quality, original and attractive content written by a professional content creation team to meet users' information needs and establish the company's professional image in the industry.
  2. Content distribution and promotion
    Distribute and promote the created content through various channels such as corporate websites, social media platforms, industry forums, emails, and so on. Ensure that the content can reach the target audience and increase the exposure rate and dissemination effect of the content. At the same time, cooperate with famous bloggers and media in the industry to reprint and recommend the content to expand its influence.
  3. Content Marketing Effectiveness Evaluation
    Evaluate the effect of content marketing by monitoring and analyzing the content's readership, number of likes, number of comments, number of shares, conversion rate and other indicators. Based on the evaluation results, adjust the content strategy and creation direction, continuously optimize the content quality and promotion methods, and improve the ROI of content marketing.

 

V. Website construction and optimization

 

  1. Web design and development
    We design and develop professional websites for enterprises according to their brand image and business needs. The website design focuses on user experience and visual effect, adopting simple and clear layout, beautiful and generous interface and color matching in line with corporate style. At the same time, we ensure that the website is fully functional and easy to operate, and can meet the needs of the enterprise to display products, serve customers and carry out e-commerce.
  2. Website Performance Optimization
    Optimize the website's loading speed, stability, security and other performance. Improve the loading speed of the website and reduce the waiting time of users by optimizing the website code, image compression and server configuration. Strengthen the security protection of the website to prevent the website from hacker attacks and data leakage, and safeguard the information security of users.
  3. Website User Experience Optimization
    From the user's point of view, optimize the website's navigation bar, search box, page layout, content layout, etc., to improve the user's browsing experience and ease of operation on the website. Ensure that users can quickly find the information they need, successfully complete the various operations, and improve the website's conversion rate and user satisfaction.

 

VI. E-commerce promotion

 

  1. E-commerce platform operation
    To open stores for enterprises on Taobao, Jingdong, Jinduo and other e-commerce platforms, and provide a full range of operational services. Including store decoration, product shelving, inventory management, order processing, customer service, etc. Optimize store page design, improve product display effect, develop reasonable product price and promotion strategy, increase store sales and user evaluation.
  2. E-commerce marketing promotion
    Carry out various marketing activities on the e-commerce platform, such as participating in the platform's promotional activities (such as Double 11, 618, etc.), setting up store coupons, carrying out through-train promotions, diamond booth placement and so on. Through a variety of marketing means, to improve the exposure and traffic of the store, to attract more potential customers to buy goods.
  3. E-commerce data analysis and optimization
    Real-time monitoring and analysis of store data on the e-commerce platform, including store traffic, sales, conversion rate, customer unit price, product sales ranking, etc. According to the results of data analysis, timely adjust the operation strategy and marketing plan, optimize product selection, price strategy, promotion methods, etc., to improve the operational efficiency and profitability of the store.

 

VII. Branding

 

  1. Brand Positioning and Planning
    Help enterprises to clarify brand positioning and core values, and formulate brand development strategies and promotion plans. Through market research and analysis, understand the target market and competitors, explore the unique selling points and advantages of the enterprise, and create a differentiated brand image for the enterprise.
  2. Brand Communication and Promotion
    Utilize a variety of channels and methods for brand communication and promotion, including online and offline advertising, PR activities, news media releases, and word-of-mouth marketing. Increase brand awareness and reputation, establish a good brand image, and enhance the competitiveness of the brand in the market.
  3. Brand Image Maintenance
    Pay attention to the dynamics and reputation of the corporate brand in the market, and deal with brand crisis and negative information in a timely manner. Maintain the image and reputation of the brand through active public relations measures and user communication to ensure the long-term stable development of the brand.

 

In short, Shanghai Qingpu Network Promotion Company's services cover all aspects of network promotion, from search engine optimization to social media marketing, from content creation to website construction, from e-commerce promotion to branding, providing one-stop network promotion solutions for enterprises. Through professional services and innovative marketing strategies, we help enterprises achieve rapid brand dissemination and sustained business growth in the digital era, and enhance their competitiveness and influence in the market. If your business is in Shanghai Qingpu area and you want to achieve better results in network promotion, you may want to choose a professional Shanghai Qingpu network promotion company and let them customize suitable network promotion solutions for your business, helping your business stand out in the fierce market competition and achieve greater business value.
In Shanghai Qingpu, there are many network promotion companies and their quoted costs vary depending on a number of factors. The following is a detailed analysis of the common services and quoted costs of Qingpu network promotion companies.

 

I. Search Engine Optimization (SEO) Services

 

  • Basic Optimization Package: For new websites or websites that need initial optimization, some web promotion companies offer basic SEO optimization packages. This includes site restructuring, keyword research and layout, page content optimization, site map creation and other basic work. Usually, the monthly quotation for this basic package is around 2,000 yuan to 5,000 yuan. If the website has a poor foundation and requires more work to rectify, the cost may increase. Generally, it is more cost-effective for companies to sign a quarterly or annual contract, with quarterly costs ranging from roughly $6,000 to $15,000, and annual costs possibly ranging from $20,000 to $60,000 dollars.
  • Keyword Ranking Improvement Service: If a company has a specific keyword that it wants to rank for, the web promotion company will quote a price based on the competition of the keyword. Keywords with low competition may cost $1,000 to $3,000 per month to optimize; while highly competitive industry core keywords may cost up to tens of thousands of dollars per month. For example, some popular technology and financial industry keywords, want to enhance to the first few pages of the search engine, the monthly SEO cost may need 10,000 to 30,000 yuan ranging.
  • Whole Site SEO Optimization Service: For enterprises seeking to comprehensively improve the performance of their websites in search engines, network promotion companies will provide whole-site SEO optimization services. This service covers all aspects of the website, including technical optimization, content optimization, user experience optimization and so on. The quotation for whole-site SEO optimization is usually high, and the monthly cost may range from 5,000 yuan to more than 20,000 yuan, depending on the size and complexity of the website.

 

II. Search engine marketing (SEM) services

 

  • Account custodian services: SEM account hosting is an important service of an online promotion company. The hosting company will charge a certain percentage of hosting fee according to the monthly consumption amount of the account. For small accounts with a monthly consumption of less than 10,000 yuan, the proportion of hosting fees may be around 15% to 20%, i.e., monthly hosting fees of 1,500 yuan to 2,000 yuan; if the monthly consumption of the account is more than 50,000 yuan, the proportion of hosting fees may be reduced to 5% to 10%, with monthly hosting fees of 2,500 yuan to 5,000 yuan.
  • Advertising budget: The budget for ad placement is the core cost of SEM services. In Shanghai Qingpu, the cost per click of advertisement varies according to the competition of keywords and industries. Generally speaking, the cost per click for keywords in common industries may range from $5 to $20; while some highly competitive industries, such as healthcare and education, may cost more than $30 per click. Enterprises can set their daily advertising budget according to their target audience and market demand. Generally speaking, the daily budget for small enterprises may range from $200 to $500, medium-sized enterprises may range from $500 to $2,000, and the advertising budget for large enterprises may be even higher.

 

III. Social media promotion services

 

  • Platform promotion packages: Different social media platforms have different promotion packages and offers. Taking WeChat as an example, network promotion companies may provide services such as public number operation and advertisement placement in the circle of friends. Ordinary monthly public number operation services, including content creation, release, fan interaction, etc., the cost may range from 1,500 yuan to 3,000 yuan; the cost of advertising in the circle of friends is calculated according to the amount of exposure and the area of placement, and the cost of each exposure may range from 0.1 yuan to 0.5 yuan, and companies can choose different exposure packages according to their own budgets.
  • Social Media Campaign Planning: If a company wants to organize a marketing campaign on social media, the online promotion company will make a quotation according to the scale and complexity of the campaign. For example, a small online sweepstakes may cost $3,000 to $5,000 for planning and execution, while a large-scale branding campaign, including online and offline interactions and celebrity cooperation, may cost more than $50,000 dollars.
  • KOL (Key Opinion Leader) Cooperative Promotion: Collaboration with KOLs on social media is also a common way of promotion. In Qingpu, the cost of cooperation with KOLs varies according to the number of followers, influence and industry sectors. For a small KOL with about 10,000 followers, the cost of a cooperative promotion may range from 1,000 to 3,000 yuan; for a moderately influential KOL with more than 100,000 followers, the cost may range from 5,000 to 20,000 yuan; and for a headline KOL with more than a million followers, the cost of a cooperative promotion may be as high as hundreds of thousands of yuan.

 

IV. Content marketing services

 

  • Copywriting services: High-quality copywriting is the foundation of content marketing. The copywriting services provided by network promotion companies, the charges are usually determined according to the word count, difficulty and creative requirements of the article. Generally speaking, the cost of an ordinary product introduction, press release and other copywriting may range from $200 to $800 per article; if it is an in-depth article in a specialized field, case study, etc., the cost of each article may be more than $1,000.
  • Content Publishing and Promotion: Publishing and promoting the created content to major online platforms also requires certain costs. For example, in some well-known industry forums, information websites to publish articles, the cost of publishing each may be in the range of 100 yuan to 500 yuan; if it is a large-scale content distribution and promotion activities, the cost will vary according to the promotion channels and coverage of different.

 

V. Integrated network promotion services

 

  • Customized SolutionsFor some large enterprises or enterprises with special needs, network promotion companies will provide customized integrated network promotion solutions. This kind of program will combine a variety of promotion methods, such as SEO, SEM, social media promotion, content marketing, etc., to provide enterprises with a full range of network promotion services. The quotation for customized solutions is usually higher, and the monthly cost may range from 10,000 yuan to more than 50,000 yuan, depending on the complexity of the project and the content of the service.
  • Project cooperation offer: If the enterprise has a specific network promotion project, such as new product release promotion, rebranding, etc., the network promotion company will quote according to the project's objectives, cycle and expected results. The cost of project cooperation may be a one-time or phased payment, and the specific quotation needs to be determined according to the specific circumstances of the project.

 

In short, the cost of network promotion company quotes in Shanghai Qingpu is affected by a variety of factors, enterprises in the choice of network promotion company, should be based on their own needs, budgets and goals to consider comprehensively, choose the right promotion program and service providers.

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