Shanghai paid promotion company services

I. Search Engine Advertising (SEA) Services

1. Keyword Ad Placement Strategy Development
   We conduct in-depth research on the company's products or services, target markets and competitors, and use professional keyword research tools to screen out keywords that are highly relevant to the company's business and have high search volume and commercial value. According to the enterprise's budget and marketing objectives, develop a precise bidding strategy for each keyword to ensure that the advertisements are displayed in the appropriate position on the search engine results page (e.g., Baidu, Google, etc.), which not only attracts the attention of potential customers, but also achieves maximum exposure within a cost-controllable range. For example, for a company that provides high-end customized suits, keywords may include "men's high-end customized suits", "Shanghai's top suit customization store", etc. Bids and placement times are reasonably set based on the level of competition and search heat of these keywords.
2. Advertising creative design and optimization
   Set up a professional advertising creative team to deeply understand the corporate brand image and product selling points, and design attractive advertising copy and visual elements for each advertisement group. The ad copy highlights the unique advantages of the product or service, favorable activities, value proposition, etc., to stimulate users' desire to click. At the same time, we constantly conduct A/B testing to compare the click-through rate and conversion rate of different ads, so as to continuously optimize the ad content and format and improve the quality score of the ads, so as to obtain better ad rankings under the same bidding conditions. For example, by comparing different image styles and copy expressions, we can find the most appealing combination of advertisements for our target customer groups.
3. Landing Page Optimization and Conversion Tracking
   Create specialized landing pages for search engine advertisements, ensuring that the content of the landing page is highly compatible with the advertisement theme and provides users with clear, concise and valuable information. Optimize the layout, loading speed and user experience of the landing page to reduce the user's bounce rate and guide the user to complete the expected conversion behaviors, such as filling in the consultation form, purchasing the product, booking the service and so on. At the same time, set up a perfect conversion tracking system to accurately count the conversion effect of each advertisement, so as to adjust the advertising strategy in real time and improve the ROI. For example, for the landing page of an online education provider, optimize the course introduction, teacher team display and enrollment process, and evaluate the advertising effect by tracking the number of enrollments and inquiries.

II. Social media advertising services

1. Social Media Platform Ad Placement Planning
   According to the enterprise's target audience characteristics and marketing objectives, choose the most suitable social media platforms (such as WeChat, Weibo, Shake, Facebook, Instagram, etc.) for advertising. Different platforms have different user groups and advertising forms, and the paid promotion company will deeply analyze the advantages and characteristics of each platform to develop a targeted advertising plan. For example, for fashion and beauty products, we may focus on advertising on Instagram and Jittery, because the young user groups on these platforms pay more attention to fashion and beauty content.
2. Precise audience targeting and placement
   Utilizing the powerful big data analysis capabilities of social media platforms, it provides multi-dimensional precision positioning of target audiences. Ads can be displayed to the most likely interested users based on age, gender, geography, interests, consumer behavior, occupation and other factors. For example, a fitness equipment company can target ads to users aged 25-45 who have a strong interest in fitness, live in a specific city, and frequently buy fitness-related products, thus increasing the relevance and conversion rate of ads.
3. Social Advertising Creative and Interaction Design
   Design creative and interactive social advertising content to suit the communication characteristics of social media. This includes beautifully crafted images, engaging videos, interesting copy, and attractive interactive elements such as polls, sweepstakes, and quizzes. By encouraging users to participate and share, it expands the reach of the advertisement and increases brand exposure and user engagement. For example, a restaurant can place ads on Facebook with food pictures and "guess the dish to win a coupon" interactive links to attract users to participate and share with their social circles.
4. Social Ads Effectiveness Analysis and Optimization
   Monitor and analyze the effect of social media advertising in real time, including exposure, clicks, interaction rate, conversion rate, cost data and so on. According to the data analysis results, timely adjust the advertising strategy, such as optimizing audience targeting, adjusting bids, improving advertising creativity, etc., in order to improve the effectiveness of advertising and ROI. At the same time, we compare the advertising effects of different social media platforms, reasonably allocate budgets, and achieve the optimal allocation of resources.

III. Display advertising services

1. Display Ad Network Selection and Placement
   Cooperating with major well-known display ad networks (such as Baidu Network Alliance, Google Display Ad Network, etc.), the company's advertisements are displayed on numerous websites and applications relevant to the target audience. These ad networks have huge traffic resources and can cover a wide range of user groups. The paid promotion company chooses the right display ad network and placement position based on the company's industry attributes and target audience to ensure that the ads are shown to potential customers in the right context. For example, for a travel company's advertisement, it can be chosen to be displayed on travel guide websites, flight booking apps and other relevant network positions.
2. Creative production and placement strategies for display advertising
   Produce high-quality, visually appealing display advertising materials, including banner ads, pop-up ads, interstitial ads and other forms. The ad design should be in line with the brand image and aesthetic preferences of the target audience, while highlighting the key messages of the product or service. In terms of placement strategy, according to the characteristics of different advertising networks and user behavior patterns, appropriate placement time, frequency and placement methods are developed to avoid overexposure or ineffective display and to improve the visibility and effectiveness of the ads. For example, for a newly launched electronic product, cool banner ads are created and targeted according to users' peak Internet hours and browsing habits.
3. Display Ads Effectiveness Monitoring and Optimization Adjustment
   Through professional ad monitoring tools, we conduct comprehensive tracking and analysis of the placement effect of display ads, including the number of times the ads are displayed, the click rate, the conversion rate, the source of users and other data. Based on the monitoring results, we evaluate the performance of ads in different ad networks and placement positions, and make optimization adjustments to poorly performing ads, such as replacing ad materials, adjusting placement positions, or suspending placements. At the same time, we continuously explore new display advertising opportunities to expand the coverage and influence of the advertisements and improve the overall effectiveness of display advertising.

IV. Information flow advertising services

1. Influencer platform selection and collaboration
   Analyze the user characteristics and content ecology of various information flow platforms (such as daily headlines, Tencent News, Zhihu, etc.), combine with the target audience and marketing needs of the enterprise, and choose the appropriate information flow platform for advertising cooperation. Each information flow platform has its own unique user group and information dissemination mode, and the paid promotion company will deeply understand these characteristics to find the most matching information flow advertising channels for enterprises. For example, for science and technology enterprises, Zhihu's infomercials may be an ideal choice because its users have a high level of interest in scientific and technological knowledge and new products.
2. Infomercial content planning and placement
   According to the characteristics of the infomercial platform and the browsing habits of users, plan attractive and native advertising content. Infomercials should blend naturally with the content of the platform to avoid giving users an abrupt feeling. Write engaging titles and copy with relevant images or videos to make the ads stand out in the infomercials, attract users' attention and arouse their interest. During the delivery process, dynamically adjust the ad delivery strategy, including bidding price, targeting crowd, delivery time, etc., according to the platform's algorithm and user feedback, in order to improve the delivery effect of the ads. For example, a food class infomercial placed on today's headlines can use "Amazing! This small food store hidden in the hutong, have you ever been there?" Such a title and beautiful food pictures to attract users.
3. Evaluation and Optimization of Influencer Ad Effectiveness
   We have established a perfect evaluation system for the effect of infomercials, and monitor key indicators such as exposure, clicks, conversion rate and user retention rate of ads in real time. Through data analysis, we understand users' responses and behavioral paths to the ads, and find out the factors affecting the ads' effectiveness, such as the relevance of the ads, the attractiveness of the creativity, and the timing of the placement. Based on the evaluation results, continuous optimization of infomercials is carried out to optimize the content of advertisements, adjust the placement strategy and optimize the target audience positioning, so as to continuously improve the accuracy and conversion rate of infomercials, and to bring more potential customers and business opportunities to enterprises.

V. Video advertising services

1. Video Ad Platform Selection and Placement Strategy
   According to the characteristics of the enterprise's products or services and target audience, choose the appropriate video advertising platform, such as Love Qiyi, Youku, Tencent video, Jieyin, Station B and so on. Different video platforms have different types of user groups and content styles, and paid promotion companies will develop corresponding placement strategies according to the marketing objectives of the enterprise. For example, for products that are young, fashionable and entertaining, you can choose to place ads on video platforms popular with young people such as Jittery and Station B. For products with a broader audience, comprehensive video platforms such as Aku and Tencent video may be more appropriate. In terms of placement strategy, consider factors such as the type of video content, playing time duration, placement time slot, and the form of the advertisement (e.g., front patch advertisement, interstitial advertisement, pause advertisement, etc.) in order to improve the exposure and viewing effect of the advertisement.
2. Creative production and optimization of video advertisements
   Producing high-quality and creative video ad content is the key to the success of video ads. Video ads should attract users' attention in a short time and convey the core values and selling points of products or services. Elements such as storytelling narrative, wonderful visual effects, and melodious music can be used to create impressive advertising videos. At the same time, through market research and user feedback, the creativity and production of video advertisements are constantly optimized to improve the attractiveness and infectiousness of the advertisements. For example, the video advertisement of an automobile brand can show the performance and driving pleasure of the car through a wonderful adventure story.
3. Video Ad Effectiveness Analysis and Improvement
   Utilizing the data analysis tools provided by the video advertising platform, we conduct in-depth analysis of data such as the playback volume, click rate, conversion rate, user viewing time, skip rate, etc. of video advertisements. Based on the analysis results, evaluate the effectiveness of the video ads and find out the problems that exist in the process of ad production and placement, such as high skip rate due to insufficiently attractive ads at the beginning, insufficient relevance of the ad content to the product and so on. In response to these problems, timely adjust the direction of ad production or delivery strategy, such as modifying the beginning of the ad, adjusting the type of video ad delivery, etc., in order to improve the effectiveness of video ads and return on investment.

VI. Remarketing advertising services

1. Remarketing Audience Identification and Segmentation
   Through a variety of technical means (such as website tracking code, user behavior analysis, etc.), identify potential customer groups who have visited the enterprise's website, used the enterprise's APP or interacted with the enterprise's advertisements but have not completed the conversion. Segment these audiences into different segments based on their behavioral characteristics, browsing history, purchase intention and other factors, in order to conduct more accurate remarketing advertising. For example, for an e-commerce company, users who visited a specific product page but did not place an order, users who added products to the shopping cart but did not settle the bill, etc. can be regarded as different segmentation groups respectively.
2. Remarketing advertising strategy development and execution
   Personalize ad strategies for different remarketing audience segments. Ad content can be customized according to users' previous behavior, reminding them of their unfinished purchases, displaying relevant product recommendations, or providing special offers to recapture their attention and motivate them to complete conversions. Choosing the right ad platform and delivery method ensures that remarketing ads are shown to the target audience at the right time and in the right context. For example, show ads containing discount information and purchase reminders for an item to users who added the item to their shopping cart but did not make a purchase, and place them on websites or social media platforms that they frequently visit.
3. Remarketing advertising effectiveness evaluation and optimization
   Continuously monitor the effect of remarketing ads, comparing the conversion rate, ROI and other indicators of different segments. Based on the evaluation results, adjust the strategy of remarketing ads, such as optimizing ad content, adjusting bids, changing the frequency of placement, etc. At the same time, we continue to expand the scope of the audience and methods of remarketing, improve the accuracy and effectiveness of remarketing ads, and help enterprises recover potential customer loss and improve the overall marketing effect.

Shanghai paid promotion company cost analysis

I. Search engine promotion costs

1. Baidu online marketingBaidu, as the dominant search engine in China, has a wide user base in Shanghai. For the first time to open an account for the enterprise, you need to pay 1,000 yuan account opening service fee, but also need a one-time pre-charge of 5,000 yuan. Subsequent promotion costs are pay-per-click, and the cost per click depends on the keyword bid, quality and ranking. If the keywords are hot and competitive, the bidding will need to be increased accordingly, and the cost of clicking will also increase. For example, some hot industry keywords, the cost per click may be as high as tens of dollars or even hundreds of dollars; while some cold industry keywords, the cost of clicking may only be a few cents.
2. 360 Promotion,Sogou PromotionEtc: These search engines have a similar promotion fee model to Baidu, which also includes an account opening fee and subsequent pay-per-click. However, their market share is relatively small and the degree of competition is relatively low, so the cost of keyword clicks may be slightly lower than Baidu. Generally speaking, the account opening fee ranges from a few hundred to a thousand dollars, and the click fee ranges from a few cents to a few tens of dollars depending on the heat and competition of the keyword.

II. Social media promotion costs

1. WeChat Promotion: WeChat is a social platform with a huge number of users in China, and its promotion methods are varied, such as WeChat public number advertisement and WeChat friend circle advertisement. The cost of WeChat public number advertisement depends on the form of the advertisement and the placement position, for example, the price of the bottom advertisement is relatively low, while the price of the in-text advertisement is relatively high. The cost of friend circle ads, on the other hand, is calculated according to the amount of exposure and the range of targeted placement, and generally speaking, the price per thousand exposures ranges from tens of dollars to hundreds of dollars. If the enterprise wants to make precise targeted placement, for example, targeting users of specific regions, age, gender, interests and hobbies, the cost will be relatively high.
2. Microblog Promotion: The promotion cost of Weibo mainly includes fan pass ads, popular topic promotion, and so on. The price of fan pass advertisement is calculated according to the form of advertisement placement, exposure and interaction, and generally the price per thousand exposures ranges from a few dollars to tens of dollars. The cost of popular topic promotion is calculated according to the heat and participation of the topic, and the price varies greatly, and the promotion cost of some popular topics may be as high as hundreds of thousands of dollars.
3. Jitterbug Promotion: Shake as a short video platform that has risen rapidly in recent years, its promotion effect is remarkable. The promotion cost of ShakeYin mainly includes Shake + Promote, brand advertisement and so on. Shake + Promote is a kind of promotion for personal accounts and short videos, and the cost is calculated according to the amount and duration of the placement, usually ranging from a few hundred dollars to tens of thousands of dollars. Brand advertisements are more expensive, with prices ranging from several hundred thousand dollars to millions of dollars, depending on the form of the advertisement, the placement location and the length of time.

III. E-commerce platform promotion costs

1. Taobao / Tmall Promotion: On the Taobao and Tmall platforms, merchants can choose to promote through train, drill show, Taobao customer and other promotional methods. Through train is a pay-per-click promotion, merchants need to set keyword bids, the cost of each click according to the degree of competition of the keywords, generally in a few cents to a few dollars ranging. Drill show is a pay-per-show promotion, merchants need to buy display space, the price per thousand display in tens of dollars to hundreds of dollars. Taobao guest is a kind of pay-per-transaction promotion, merchants need to set a certain commission rate, when Taobao guest promotion success, merchants need to pay the corresponding commission.
2. Jingdong Promotion: The main promotion methods of Jingdong platform are Jingjuntong, Jingdong Express, and so on. Jingjuntong is Jingdong's one-stop marketing and promotion platform, including a variety of promotional methods, such as search ads, display ads, information flow ads, etc., and the cost depends on different promotional methods and placement strategies. Jingdong Express is a pay-per-click promotion method, similar to Taobao's through-train, with the cost of clicks depending on the level of keyword competition and bidding price.

IV. Network advertising alliance promotion costs

V. Costs of other modes of promotion

1. Email Promotions: Email promotion is a more traditional way of promotion with relatively low cost. Enterprises need to buy email mass mailing software or use email marketing service platform, the cost depends on the number of emails sent and the content of the service, generally ranging from a few hundred dollars to thousands of dollars per month.
2. SMS Promotion: The cost of SMS promotion depends on the number of SMS messages sent and their content, generally ranging from a few cents to a few cents per SMS. However, SMS promotion requires enterprises to obtain the user's cell phone number, and it is easy to be regarded as a nuisance message by users, so the promotion effect is limited.