Shanghai integrated marketing promotion company services

I. Market research and analysis services

1. Target Market Insight
   In-depth study of the market size, development trend, competitive situation and other macro factors of the industry in which the enterprise is located. By collecting and analyzing a large amount of data, including industry reports, government statistics, and information from market research institutes, we can paint a clear picture of the market for the enterprise and identify where the opportunities and challenges lie in the market. For example, for an emerging smart wearables company, understanding the growth rate of the global and domestic smart wearables market, the changing demand preferences of different age groups and consumer groups, and other information can help determine the company's market positioning.
2. Consumer Behavior Research
   Use a variety of research methods, such as questionnaires, focus group interviews, user observation, etc., to analyze the target consumer's purchase motivation, decision-making process, information acquisition channels, usage habits and other micro-level behavioral characteristics. This can help companies gain a deeper understanding of the inner world of consumers and provide a basis for the subsequent development of marketing strategies. For example, the study found that young consumers are more likely to refer to opinion leader recommendations and user reviews on social media when purchasing fashionable electronic products, which points out the direction for marketing promotion.
3. Competitor Analysis
   Conduct a comprehensive analysis of the enterprise's direct and indirect competitors, including the competitors' product or service characteristics, pricing strategy, channel layout, marketing methods, brand image, etc.. Through comparative analysis, identify competitors' strengths and weaknesses, as well as the enterprise's own competitive advantages and differentiation opportunities. Taking the catering industry as an example, analyze the dish characteristics, decoration style, service level and marketing activities of neighboring restaurants, so as to determine the unique selling points and competitive strategies of our restaurant.

II. Brand planning and construction services

1. brand positioning
   It assists enterprises in clarifying the unique position of the brand in the target market, and in determining the core values, brand image and brand personality of the brand. This is the cornerstone of brand building, which makes the brand clearly recognizable and uniquely attractive in the minds of consumers. For example, positioning an eco-friendly home brand as a "high-end, sustainable, stylishly designed green home solution provider" creates a clear distinction from other ordinary home brands.
2. Brand Identity Design
   From brand name, logo, slogan to visual identity system (VIS), including color matching, font design, packaging design, promotional material design and other aspects, to create a unified and distinctive brand image. A good brand image can attract consumers' attention in an instant and convey the core value of the brand. For example, the iconic checkmark logo and distinctive color combination of a well-known sports brand can be recognized and associated with its brand connotation of positivity and pursuit of excellence at a glance.
3. Brand Storytelling
   Weave a compelling story for your brand, incorporating elements such as the brand's origin, development history, core values, and social mission. A brand story can inspire emotional resonance in consumers and enhance the connection between the brand and consumers. For example, a tea brand with a history of 100 years can tell the story of its tea-making process inherited from several generations, its persistent pursuit of quality and its contribution to the spread of tea culture, so that consumers can taste the aroma of tea and feel the deep cultural heritage behind the brand.

III. Online marketing services

1. Search Engine Optimization (SEO) & Marketing (SEM)
   • SEO Services: Comprehensive search engine optimization for corporate websites, including keyword research and selection, website structure optimization, page content optimization, and external link building. By improving the website's ranking in the search engine's natural search results, it increases the website's traffic and exposure. For example, an online education company optimizes the content of its website by optimizing the layout around keywords such as "online courses" and "vocational training", so that the website gets higher rankings in Baidu searches and attracts more potential trainees.
   • SEM Services: Paid advertising on Baidu, Google and other search engines, through accurate keyword bidding, advertising creative design and placement strategy optimization, to ensure that the advertisements in the search results page to obtain a prominent display position and high click rate. At the same time, we monitor the effect of advertising in real time and adjust the strategy according to the data feedback to improve the return on advertising investment. For example, travel companies increase the advertising of keywords related to popular tourist destinations during the peak season to attract tourists to book travel products.
2. Social Media Marketing
   • Platform strategy development: According to the target audience and marketing objectives of the enterprise, choose suitable social media platforms, such as WeChat, Weibo, Shake, Xiaohongshu, Linking, etc., and formulate corresponding operation strategies. Different platforms have different user characteristics and functions, for example, Xiaohongshu is suitable for the promotion of beauty and fashion products, while Linking is more focused on brand building and business development of B2B enterprises.
   • Content creation and distribution: Produce high-quality and diversified social media content, including graphics, videos, live broadcasts and other forms. The content is centered on brand promotion, product promotion, user interaction and other topics, combining hot topics and user interests to attract users' attention, likes, comments and shares. For example, a gourmet restaurant posted tantalizing food production videos and diners' dining experience sharing on Shakeology, attracting a large number of fans and potential customers.
   • Social Media Ad Placement: Utilize the ad delivery function of social media platforms for accurate ad delivery. According to the user's age, gender, region, interests and other characteristics, the ads are pushed to the target audience. At the same time, through A/B testing and other methods to continuously optimize the advertising creative and delivery strategy to improve the advertising effect. For example, a beauty product targeting young women is advertised on WeChat's circle of friends, with precise targeting based on user profiles to improve the conversion rate of the advertisement.
3. Email Marketing
   • Mailing List Creation and Management: Helps businesses legally collect and organize email addresses of potential and existing customers to build high-quality mailing lists. Categorize and manage mailing lists, segmenting them according to users' purchasing behaviors, interests, industry attributes and other factors in order to send more targeted email content.
   • E-mail design and production: Design attractive email templates, including email subject, body, images, links and other elements. The email subject should be concise and attractive to increase the open rate of the email; the body content should be concise and valuable, highlighting the company's promotional activities, new product releases, important information and other information, and guide the recipient to take action, such as clicking on the link and purchasing the product.
   • Marketing Event Planning and Execution: Plan a series of email marketing campaigns, such as new product promotion, promotional activities, member care, etc., according to the company's marketing plan and objectives. Determine the time, frequency and target audience of email sending to ensure that the effect of email marketing campaigns is maximized. At the same time, comply with the relevant laws and regulations of email marketing to avoid being marked as spam by recipients.

IV. Offline marketing services

1. Event Marketing
   • Event planning and organization: Planning and executing all kinds of offline marketing activities, such as new product launches, opening ceremonies, promotional activities, industry exhibitions, seminars, and public welfare activities. From the theme of the event, process, venue selection, personnel arrangements to the event's publicity and promotion, all-round careful planning to ensure the smooth implementation of the event and good results. For example, an automobile brand organizes a new product launch to attract the attention of media and consumers through wonderful vehicle display, test drive experience and celebrity support to enhance brand awareness and product sales.
   • Event publicity and promotion: In the preparatory stage of the event, utilize multiple channels for publicity and promotion of the event, including online social media, offline advertisements, news media reports, partner publicity, etc., to increase the awareness and participation of the event. At the same time, brand display area and interactive experience area are set up at the event site to enhance the interaction and communication between the brand and participants and leave a deep brand impression.
2. Traditional advertising
   • Advertising Channel Selection: According to the target market and budget of the enterprise, choose appropriate traditional advertising channels, such as TV, newspapers, magazines, outdoor advertising (billboards, bus stop advertising, subway advertising, etc.). Different advertising channels have different audience coverage and dissemination effects. For example, TV ads can cover a wide range of mass groups, while outdoor ads can target specific geographic areas and mobile populations.
   • Creative design and placement of advertisements: Design attractive advertising content, whether it is the video script of TV ads, the graphic design of newspaper and magazine ads or the visual presentation of outdoor ads, to highlight brand characteristics and product selling points. In the process of advertising, according to the advertising plan and budget arrangement, rationally choose the time, frequency and area of advertising to ensure the effective dissemination of advertisements.

V. Content marketing services

1. Content Strategy Planning
   Develop a comprehensive content marketing strategy that takes into account your organization's brand positioning, target audience and marketing objectives. Determine the thematic direction, type of content (e.g., blog posts, white papers, case studies, video tutorials, etc.), distribution channels and publishing schedule. For example, a tech company's content strategy might include regular blog posts analyzing industry technology trends, videos showcasing product use cases, and whitepapers for professional clients.
2. Content creation and production
   Form a professional content creation team, including copywriters, designers, video producers, etc., to create high-quality, original and valuable content for the company. Content creation focuses on depth, readability and visual appeal to meet the needs and interests of different types of users. For example, for a travel company, we create beautiful travel guide articles with compelling images and vivid videos to stimulate readers' desire to travel.
3. Content distribution and promotion
   Distribute and promote created content through multiple channels, including corporate websites, social media platforms, industry forums, emails, and more. At the same time, use search engine optimization techniques to improve the ranking of the content in search engines and increase natural traffic. In addition, cooperate with famous media and bloggers in the industry to reprint and recommend the content to expand its dissemination and influence.

VI. Customer relationship management (CRM) services

1. Customer data collection and integration
   Collect customer data generated by the enterprise in various marketing channels and business processes, including basic customer information, purchase history, browsing behavior, consultation records, complaints and suggestions. Integrate and clean these data to establish a unified customer database to provide data support for customer relationship management.
2. Customer Segmentation and Profiling
   Based on customers' characteristics and behavioral data, data analysis technology is used to segment customers, such as classifying them according to dimensions such as purchase frequency, consumption amount, loyalty, and so on. At the same time, detailed customer profiles are drawn for each segmentation group, including customers' age, gender, geography, hobbies, consumption preferences, etc., so that enterprises can better understand the needs and behavioral patterns of different types of customers.
3. Personalized Marketing and Service
   Based on customer segmentation and profiling, personalized marketing programs and service contents are developed for different types of customers. For example, exclusive promotional activities and quality after-sales services are provided to high-spending and loyal customers; for potential customers, targeted marketing activities are used to guide them to complete their first purchase. Through personalized marketing and services, customer satisfaction and loyalty are improved, and repeat purchases and word-of-mouth communication are promoted.

Shanghai integrated marketing promotion company cost analysis

I. Factors affecting costs

1. Breadth and depth of service offerings
   • Basic services: Integrated marketing and promotion companies that include market research, brand positioning, marketing strategy development and other basic aspects of the charges are relatively basic. For example, for a small business that is in the start-up phase and needs a clear brand direction, the basic market research and brand positioning services provided by an integrated marketing and promotion company may cost around tens of thousands of dollars.
   • Comprehensive service: If the company provides a one-stop comprehensive service covering multiple aspects such as online and offline advertising, event planning and execution, social media operation, search engine optimization, etc., the cost will be significantly higher. For example, if a medium-sized company wants to carry out a comprehensive integrated marketing promotion, including advertising on multiple mainstream social media platforms, holding offline promotional activities and long-term search engine optimization services, the cost for one year may be in the hundreds of thousands of yuan or even higher.
2. Size and complexity of the project
   • Enterprise scale: large enterprises, due to the wide range of business and target audience, the scale of integrated marketing and promotion projects is larger, and more resources and efforts need to be invested. As a result, integrated marketing promotion companies in Shanghai usually have higher costs for serving large enterprises. For example, an integrated marketing promotion project for a large chain company may require millions of dollars because it involves marketing in multiple regions, a large number of advertisements, and complex event planning and execution.
   • Project Complexity: If the project has a high degree of complexity, such as the need for specific market segments to conduct in-depth excavation, the development of personalized marketing programs, or involves cross-industry, cross-field integrated marketing, the cost will increase accordingly. For example, a high-tech companies want to enter a new market segment, the need for integrated marketing and promotion company to conduct in-depth market research and accurate marketing strategy development, the cost of this complex project will be much higher than the average project.
3. Length of the cooperation cycle
   • Short-term cooperation: Some companies may only need short-term services from an integrated marketing and promotion company, such as the planning and execution of an event or a quarterly advertising campaign. The cost of short-term cooperation is relatively low, but may not be able to obtain long-term marketing results. For example, a small offline event planning with a cooperation cycle of about one month may cost tens of thousands of dollars.
   • Long-term cooperation: Long-term cooperation usually brings more stable and sustainable marketing results for a company, and the integrated marketing and promotion company will also offer certain discounts. For example, if a company signs a long-term cooperation agreement with an integrated marketing promotion company for more than one year, the cost may be lower than the total cost of quarterly or monthly cooperation by about 10% - 20%.
4. Visibility and professionalism of the company
   • Well-known companies: Some well-known integrated marketing and promotion companies in Shanghai tend to charge higher fees due to their good reputation in the industry, rich experience and professional teams. These companies are usually able to provide enterprises with high-quality services and more guaranteed marketing results. For example, a well-known integrated marketing promotion company in the industry may charge more than an ordinary company 30% - 50% for the services they provide to a business.
   • Professional team: integrated marketing and promotion companies with professional marketing planners, creative teams, data analysis teams and other professionals are able to provide companies with more professional and effective marketing programs, and their costs will be relatively high. Because the salary cost of professional staff is higher, and the company has invested a lot of resources in training and team building.

II. Different types of cost models

1. Project-based fees
   • This charging mode is based on the specific project to determine the cost, the enterprise and the integrated marketing and promotion company before the start of the project to clarify the project objectives, scope, time points, etc., and then according to the complexity of the project and the workload to quote. For example, a new product launch promotion project, integrated marketing promotion company will be based on the characteristics of the product, the target market, promotion channels and other factors for a comprehensive assessment, to give a total project cost.
   • The advantage of the project-based fee is that the cost is clear, and the enterprise can choose a suitable integrated marketing and promotion company according to the budget of the project. However, there are certain risks associated with this model, which may lead to an increase in costs if there are changes or unforeseen circumstances during the execution of the project.
2. Monthly or annual fee system charges
   • Monthly fee system is the enterprise to pay a certain amount of money to the integrated marketing and promotion company each month, the company in accordance with the agreed content and standards of services for the enterprise to provide continuous marketing services. The annual fee system is a one-time payment for a year, enjoying a full year of integrated marketing and promotion services. For example, if a small business chooses the monthly fee system for integrated marketing and promotion services, the monthly cost may range from thousands of dollars to tens of thousands of dollars, depending on the amount and complexity of the service content.
   • The advantage of monthly or annual fee system charges is that enterprises can obtain continuous marketing services, and integrated marketing and promotion companies can better plan and execute marketing programs, which is conducive to long-term marketing results. However, this model requires companies to have a high level of trust in the integrated marketing and promotion company, and to clarify the service content and quality standards before signing the contract.
3. Merit-based fees
   • The performance commission system determines the fee based on the effectiveness of the integrated marketing promotion program, usually by calculating the commission percentage according to indicators such as sales, brand awareness enhancement, and market share increase. For example, after the implementation of a marketing program developed by an integrated marketing promotion company for an enterprise, the enterprise's sales have increased by a certain percentage, and the company charges a fee according to the agreed commission percentage.
   • The advantage of the performance commission system charges is that it can incentivize the integrated marketing and promotion company to serve the enterprise more actively and improve the marketing effect. However, this model is more risky for the enterprise, if the marketing effect is not satisfactory, the enterprise may not be able to obtain the expected return, and in determining the commission rate and assessment indexes need to be fully communicated and negotiated between the two sides.

III. Market price ranges

1. Services for small projects or start-ups: For some small integrated marketing and promotion projects, or basic marketing services for start-ups, the cost may range from tens of thousands to hundreds of thousands of dollars. These programs usually have relatively simple services, mainly focusing on brand building and basic marketing.
2. Regular promotion programs for medium-sized companies: The cost of integrated marketing and promotion projects for medium-sized enterprises generally ranges from hundreds of thousands of dollars to millions of dollars. This type of project involves more comprehensive services, including online and offline advertising, event planning, social media operations, etc., to meet the marketing needs of enterprises in a certain period of time.
3. Integrated marketing programs for large corporations: Integrated marketing projects for large enterprises are expensive, usually in the millions of dollars or even tens of millions of dollars. These projects require integrated marketing and promotion companies with strong resource integration capabilities and professional team, able to provide a full range of multi-level marketing services to achieve the long-term strategic goals of the enterprise.