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ToggleServices of Guangzhou Infomercial Company
In Guangzhou, a city with a booming economy and a strong business atmosphere, infomercial companies are springing up, providing diverse services for all kinds of businesses. The following are the common services provided by infomercial companies in Guangzhou:
I. Advertising planning and creative design
- Market Research and Analysis: In-depth understanding of the client's products or services, target audience, competitors and other information, through big data analysis and market research, to accurately grasp the market dynamics and user needs, to provide strong data support for advertising planning. For example, if a beauty brand wants to promote its new products in Guangzhou, the infomercial company will collect information on the consumption trend of the beauty market in Guangzhou, the age, gender and consumption habits of the target audience, in order to formulate a more targeted advertising strategy.
- Advertising strategy development: Based on the results of market research, develop detailed advertising strategies, including advertising objectives, delivery platforms, delivery time, budget allocation, etc. According to the different needs of clients, develop different types of advertising strategies for brand promotion, product promotion, event publicity and so on. For example, for the promotion of a new brand, the advertising strategy may focus on increasing brand awareness; for the promotion of promotional activities, it focuses more on attracting users' purchasing behavior.
- Creative Design: Design attractive advertising ideas, including copywriting, picture design, video production, etc.. The copy should be concise, clear, infectious, and able to quickly attract users' attention; pictures and videos should be beautiful and vivid, and able to accurately convey the features and advantages of the product or service. For example, to create an infomercial for a food takeaway platform, the copy can be "Delicious without waiting, one-click order, food delivered to your home", with beautiful food pictures or videos to stimulate the user's appetite and desire to buy.
II. Advertising and optimization
- Platform Selection and Placement: Infomercial advertising companies in Guangzhou usually have established partnerships with major mainstream infomercial platforms, such as Tencent, ByteDance, Baidu, Weibo and so on. According to the client's target audience and advertising objectives, we choose the appropriate placement platform and place the ads. During the placement process, we strictly follow the platform's specifications and requirements to ensure the smooth release of the ads. For example, if the target audience is a young group, they may choose to place on platforms such as Jittery, Weibo, etc. If they are business people, they are more suitable for placing on platforms such as Today's Headlines and Baidu.
- Delivery time and frequency control: According to the active time of the target audience and advertising objectives, rationalize the placement time and frequency of advertisements. Avoid placing ads in the time period when users are not active, wasting the budget; at the same time, it is also necessary to control the frequency of ads to avoid excessive placement to cause users' disgust. For example, for office workers, before going to work in the morning, during lunch breaks, and after work in the evening are more active time periods, and you can increase the frequency of advertising in these time periods.
- Effectiveness monitoring and optimization: Real-time monitoring of advertisement placement effect, including exposure, clicks, conversion rate and other indicators. According to the monitoring results, timely adjust the advertisement placement strategy, optimize the advertisement creativity and placement method, and improve the effect and return rate of the advertisement. For example, if we find that the click-through rate of a certain advertisement idea is low, we will replace the copy or picture in time; if the conversion rate of a certain placement platform is not high, we will adjust the budget allocation and increase the placement on other platforms.
III. Data analysis and reporting
- Data collection and organization: Collect various data in the process of advertising, including user behavior data, advertising effect data, competitor data, etc. Organize and classify these data for in-depth analysis. For example, collect data on users' browsing behavior and purchasing behavior after clicking on ads to understand users' points of interest and purchasing decision-making process.
- Data analysis and interpretation: Apply professional data analysis tools and methods to analyze the collected data and explore the potential information and laws behind the data. Through data analysis, we understand the effect of advertisements, users' needs and behavioral characteristics, and provide valuable suggestions and decision-making basis for our clients. For example, analyzing information such as geographical distribution, age level, and gender ratio of users to develop more accurate marketing strategies for clients.
- Report Writing and Feedback: Write detailed advertisement placement reports based on data analysis results, including advertisement effect evaluation, market trend analysis, user behavior insights, etc. Feedback the report to the client in a timely manner, so that the client understands the progress and effect of advertising, and further optimization and improvement based on the client's comments and suggestions. For example, submit a monthly or quarterly advertising report to the client, reporting in detail on indicators such as exposure, clicks and conversion rate of the ads, as well as suggestions for future advertising.
IV. Branding and promotion
- Brand Positioning and Communication: Help clients to clarify brand positioning and identify the core values and unique selling points of the brand. Through a variety of channels, such as infomercials, we disseminate the brand's concept and image, and increase the brand's popularity and reputation. For example, we develop a brand communication strategy for a high-end home furnishing brand to establish the brand's high-end image by showcasing the brand's design concept, product quality and service advantages.
- Word-of-mouth marketing and user interaction: Utilizing social media and other platforms, conduct word-of-mouth marketing campaigns to guide users to evaluate and share the brand. Through interaction with users, it enhances users' trust and loyalty to the brand. For example, organizing online lucky draws, user order activities, etc., to encourage user participation and increase brand exposure and word-of-mouth.
- Event marketing and hotspot hype: Combine with social hotspots and industry events, plan related marketing activities to attract users' attention and participation. Through the hotspot hype, improve the brand's influence and topic degree. For example, during a major festival or event, launch related promotional activities or brand publicity activities, with the help of the heat of the festival to increase brand awareness.
V. Account management and maintenance
- Account Opening and Setup: Open infomercial accounts for clients, and carry out relevant settings and optimization. Including account information filling, payment method setting, advertisement placement authority setting, etc., to ensure the normal use and safety of the account. For example, we help customers open accounts on Tencent advertising platform and set up parameters such as budgets and bids for advertisement placement.
- Account Funding and Settlement: Assisting clients to top up their accounts to ensure sufficient funds for advertisement placement. At the same time, responsible for the settlement of advertising expenses with clients, providing detailed expense list and invoice. For example, according to the customer's advertising needs, remind the customer to top up the account in time, and settle the expenses with the customer at the end of each month.
- Account Security and Maintenance: Regularly conduct security checks and maintenance of clients' infomercial accounts to ensure the information security and stable operation of the accounts. Handle abnormalities of the account in a timely manner, such as account theft, abnormal advertisement placement, etc., to protect the interests of customers. For example, if abnormal login behavior is found in the customer's account, notify the customer in time and take corresponding security measures.
In a word, infomercial advertising companies in Guangzhou help clients stand out in the fierce market competition and realize the goals of brand promotion and sales growth by providing the above diversified service programs. When choosing an infomercial advertising company, clients should select a professional and reliable advertising company according to their needs and budget to get better advertising effect and service experience.
Guangzhou infomercial company quote cost
In Guangzhou, a city with prosperous business and fierce competition, infomercials have become an important means for many enterprises to promote their products and services. Different infomercial companies have some differences in the quotation cost, which is closely related to a variety of factors. The following is a detailed analysis of the quotation cost of infomercial companies in Guangzhou.
I. Impact of billing modalities
- CPM (Cost Per Mille) per thousand displays: This is one of the common billing methods for infomercials. In Guangzhou market, the price of CPM varies according to different platforms and ad positions. Generally speaking, the CPM price of common platforms may be around 10 yuan to 50 yuan, while the CPM price of some popular platforms with large user traffic, such as Jittery, Today's Headlines, etc., may be higher, reaching 50 yuan to 200 yuan or even more. For example, if the CPM quoted for an advertisement is $100, then the advertiser needs to pay $100 for every 1,000 times the advertisement is displayed. This type of billing is suitable for branding, event promotion and other advertising needs that require a lot of exposure.
- CPC (Cost Per Click): i.e. the cost to be paid for an advertisement being clicked by a user once. In Guangzhou infomercial market, the price of CPC also varies greatly. The CPC price of some common platforms may range from 0.5 yuan to 2 yuan, while the CPC price of popular platforms may range from 2 yuan to about 10 yuan. For example, if the CPC price of an advertisement is $5, the advertiser needs to pay $5 when a user clicks on the advertisement. This billing method is more suitable for advertisers who pursue accurate traffic and conversion effect.
- CPA (Cost Per Action)CPA quotes are usually based on the specific action requested by the advertiser and the characteristics of the industry. In Guangzhou, the CPA quotation for some industries may range from 10 RMB to 100 RMB. For example, the registration CPA offer for a financial product is RMB 50, so when a user completes the registration behavior through an infomercial, the advertiser needs to pay RMB 50. This type of billing is relatively low risk for advertisers because payment is only required when a user completes a specific action.
- OCPC (Optimized Cost Per Click) Optimized Pay Per Click: This is an optimization mode based on CPC billing. The advertising system will automatically adjust the bidding price according to the target conversion cost set by the advertiser to achieve the best conversion effect. Guangzhou infomercial company's offer in OCPC will be evaluated according to different projects and target audiences. Generally speaking, OCPC bidding will be slightly higher than normal CPC bidding, but it can bring better conversion effect.
II. Differences in platform selection
- Head social media platforms: Head social media platforms like WeChat, Weibo, Jitterbug, etc. occupy an important position in the infomercial market in Guangzhou. These platforms have a large user base and high activity, with good advertising exposure, but the corresponding offer cost is also higher. For example, the price of placing infomercials on WeChat's circle of friends may range from thousands of yuan to tens of thousands of yuan, depending on different placement areas, crowd targeting and other factors. On the other hand, the cost of placing infomercials in popular time slots on the Jitterbug platform is also relatively high.
- Search Engine PlatformBaidu, 360 and other search engine platforms are also commonly used by Guangzhou enterprises. The advantage of these platforms is that they can accurately place ads according to the user's search keywords and improve the conversion rate of the ads. The price of infomercials on search engine platforms is generally determined by the heat of the keywords, the degree of competition and other factors, and the cost of clicking on infomercials for some popular keywords may be higher.
- Vertical Industry Platforms: Vertical platforms targeting specific industries, such as Auto Home in the automobile industry and Housing World in the real estate industry, also have a certain market share in Guangzhou. The user groups of these platforms are relatively more accurate, and the advertising effect is better. The offer of infomercials on vertical industry platforms will be determined based on factors such as the platform's popularity, user scale and industry characteristics, and generally speaking, the price is relatively moderate.
III. Impact of advertising formats and creativity
- graphic advertisement: This is the most common form of infomercial and consists of images and text. The production cost of graphic ads is relatively low and the quoted cost is relatively cheaper. In Guangzhou, the production and placement cost of an ordinary graphic infomercial may be around several thousand dollars, and the cost may increase if high quality images and copywriting are required.
- video advertisement: With the rise of short videos, video infomercials are increasingly favored by advertisers. Video ads can show products or services more vividly and attract users' attention, but the production cost is high. In Guangzhou, the production cost of a simple video infomercial may be around tens of thousands of yuan, while the production cost of some high-quality and creative video ads may be even higher.
- interactive advertising: Interactive advertisements have a strong sense of fun and user participation, such as those in the form of quizzes and sweepstakes. The production and technical requirements of interactive ads are high, and the quoted costs are relatively expensive. In Guangzhou, the production and placement cost of an interactive infomercial may range from tens of thousands to hundreds of thousands of yuan.
IV. Differences in service content and packages
- Basic Service PackageSome Guangzhou infomercial advertising companies will provide basic advertisement placement service packages, including advertisement planning, creative design, placement execution and data analysis, etc. The price is relatively fixed. The offer of this package is relatively fixed, usually between tens of thousands of yuan and hundreds of thousands of yuan, and the specific price is determined according to the platform, duration, frequency and other factors of advertisement placement.
- Customized services: For some advertisers with special needs, Guangzhou infomercial companies will provide customized services to carry out all-round advertising planning and placement according to the specific requirements and goals of advertisers. The quoted cost of the customized service is higher and needs to be evaluated according to the specific situation of the project, which may range from hundreds of thousands to millions of dollars.
- Outsourcing ServicesSome advertisers choose to outsource the operation service of infomercials to advertising companies due to the lack of a professional advertising operation team. Generally, there are two ways of charging for the service, one is according to the monthly or annual fee, and the other is according to a certain percentage of the advertisement placement fee. In Guangzhou, the monthly fee for the operation service may range from thousands of yuan to tens of thousands of yuan, and the percentage charge is generally around 10% to 20% of the advertisement placement cost.
To summarize, the quoted cost of Guangzhou infomercial companies is affected by various factors such as billing method, platform selection, advertisement form and creativity, service content and packages. When choosing an infomercial advertising company, advertisers need to make comprehensive considerations based on their budget, target audience and promotion needs, and choose the most suitable advertising program for them.